Assembly Number Led To Rush Registration Tide Was Registered As Footwear And Other Trademarks.

Feng Xiaogang's War New Year movie "assembly number" has not only opened the box office red, but also caused the rush of trademark rush.

Reporters in the State Administration for Industry and commerce "China Trademark network" found that the "assembly number" these three words have been registered by many institutions or individuals to eat, wear, use and other trademarks, and even the nursing homes, nurseries are also "assembled"!

"Assembly number" is registered as the 12 category.

The names of movie and TV products are being snatch as trademarks. It is not surprising that the names of films and TV plays including "Wuji", "ambush of all sides", "Liu Laogen" and "big house gate" are regarded as one of the financial means.

To this day, the new year's movie "assembly number", which is showing its enthusiasm, has not been able to avoid this "robbery".

The reporter inquired the "China Trademark network", and unconsciously discovered that the three words "assembly number" have been registered for 12 categories of trademarks, including clothing, food, housing and use. The earliest "hands-on" was Mr. Gao of Heilongjiang. The application time was in August 28, 2006, and the "assembly" became a trademark of liquor, wine, rice wine and fruit wine.

In the same year, a digital technology company in Beijing also applied for "assembly" as a trademark for cameras and film films.

Not only that, some people in Haikou also had a whim, but in November last year they applied "assembly numbers" to shoes, swimsuits, children's wear, neckties and other clothing trademarks.

The funny thing is that a citizen in Xi'an even applied for registration of "assembly number" as a trademark for places such as nursing homes, day nurseries and coffee shops.

The producers only grabbed 7 categories of trademarks.

Not long ago, it was reported that a citizen sold the "assembly" trademark at a million high price. At that time, Wang Zhongjun, the producer of the assembly, asked, "why do we rush this trademark?

What's the use?

We will not pay attention. "

However, the reporter found in the "China Trademark network" that in fact, the producers had already applied for a large number of applications for registration of "assembly number", but it was only later in time. It began only in May 28, 2007; moreover, the trademark word used was "assembly number", "THEASSEMBLY", and more English words.

The producer has applied for 7 types of trademarks with the trademark, including film production, film distribution, movie toys, posters, TV advertisements and so on, mainly around the film itself.

If someone takes advantage of this trademark to make a movie extension product, the producer can lose a lot.

Zong he

In January 1, 2008, Zhang Hanyu, Li Naiwen, the main actor of the New Year movie "assembly" directed by Feng Xiaogang, came to Beijing Huaxing international studios, signed tickets for the audience, and entered the theater to meet with the audience who had just seen the movie, and sent new year's greetings to the audience.