Shishi Leisure Clothing Enterprise "Brand Trip" Set Sail

Perhaps because of the emergence of the Haixi international fashion week, we are more concerned about this Expo. Although the trading platform is temporarily closed and all enterprises have withdrawn from the library, we try to find some inspiration from the Expo to develop and transform Shishi brand enterprises, providing a reference sample for SMEs.

The "red train", JIM 1, S's "leisure post", "the black space" of the emperor, the "noble time" of emperor's brand, and the "musical journey" of the camel in the western region. At the thirteenth Haibo conference, these enterprises, as the outstanding representatives of Shishi casual clothing force, explained the fact to guests both at home and abroad and the general public with their elaborate layout and style definition.

It is the only way for many brand clothing enterprises to make up for the gaps in the existing market and realize the diversification of products. For AI Dun Bao, many consumers and businessmen first associate the business men's clothing, and most of the buyers are mature men and white-collar workers, but in fact, apart from the original business men's clothing marketing system, since June last year, AI Dun Bao has officially launched the new system. The system mainly focuses on men's and women's fashion casual wear market, and the target consumer group is also younger, positioned at the age of 22 years old -35 years old. "With the implementation of this system, we have filled the blank of the business men's wear market." A staff member of the Xiamen Company Market Development Department of the fort don said that the route of the system is the "terminal direct" mode with the largest profit.

LOGO is not permanent, occasionally modifying LOGO, to a large extent, can help consumers identify. In recent years, some domestic clothing Brand Company, such as seven wolves, Jin Ba, Qipai, burshilong, Semir, YISHION and so on, have modified LOGO. As a category of CIS (enterprise unified system), VI is changing every day. This year's Haibo conference, with the debut of the new LOGO DIKING, has stopped many customers. In general, the renewal of LOGO means the beginning of a new start. Not only that, but according to the staff responsible for marketing, Emperor's men's wear has hired Xiao Zongyan, a famous designer in Taiwan, who is living in France as the senior brand director and chief planner. The designers of Shishi do not know much about it. He once served as the brand creative director and design director of the world famous luxury brand Asia, such as Zegna and Versace. In the fashion design world of "design is king", famous designers bring not only reputation but also help in essence, including brand and sales. For example, Wen Bo is in Yu Li, Yang Ziming in CABBEEN, Zhang Zhaoda in Mark Ed Faye and Liu Xiaofei in Luo Meng. The selection of the design director of the imperial card allows everyone to see the ambition of his "brand trip" to set sail again.

　　 For a long time, "Shishi clothing is very cattle" has become a common view of the outside world, but in fact, they praised mainly the already formed Shishi textile and garment industry chain. If we want to talk about big brands, there is a gap between Shishi casual men's clothing enterprises and Jinjiang's seven wolves, Jin Ba and other famous brand enterprises. However, whether it is JIM, S, or S, or the other, they have once again embarked on the "brand tour".