Anta Sees Punctuality As A Mechanism For Explosive Development Measures

After the Chinese government launched the revitalization of economic measures, further stimulating domestic demand, and accelerating the growth of consumer goods, such as sporting goods industry, Anta sports (02020), a leading sporting goods company in the mainland, took the opportunity to set up a series of new measures to seize the momentum of this explosive development.

The company strengthens its cooperation and communication with distributors and franchisees, improves its network management capabilities and benefits, and strengthens the popularity of its Anta brand.

It has selectively expanded its stores to the population and fast-growing areas to ensure its leadership in the two or three tier cities.

The company further optimizes the network management system to increase the efficiency of implementing enterprise measures and ensure that it can respond faster to market changes.

By promoting close cooperation with retailers, we can enhance overall retail performance, encourage marketing and network development, so as to maintain our inventory at a satisfactory level.

Product coverage increased

In addition to improving the quality and service area of its stores, the company often conducts some interactive marketing activities, such as inviting spokesmen and sponsoring sports teams to attend key parties to enhance their popularity.

By regularly replacing new advertisements and attractive display displays, various products can be displayed in a clear and fashion oriented manner, providing a shopping experience for their customers.

In addition, the company's new children and sports life series is developing steadily, and it will further enhance the market coverage of these products.

In strengthening Anta's leading position in the sporting goods market, the company has also been looking for opportunities to expand its business coverage to China's high-end sporting goods market.

Recently, it has completed the acquisition of all rights and interests of an enterprise, thus obtaining trademark related to FILA brand in the mainland, Hongkong and Macao, and FILA retail business in Hongkong and Macao.

In view of the increasing complexity of customers' tastes, they are eager for more diversified products, while the development of high-end sports goods market in the mainland is very large. Therefore, the acquisition provides an excellent business development opportunity for the company to grasp the development opportunities in the mainland.

With the company's strong strength in supply chain and network management, the new FILA business will become another driving force for its future growth.

  　　  积极提升竞争力

In addition, in order to consolidate the technology and quality competitiveness of Anta's products, Anta sports is striving to improve its R & D and design capabilities, and to increase cooperation with specialized talents from China and abroad to improve product categories.

The company recently launched a new technology called "elastic glue" for new shoe products.

Because this kind of environmentally-friendly material is very good in anti-seismic and pressure relief, and obviously enhances the comfort and protection degree of shoes, so it has been widely used in its tennis and running shoes products.

The company has decided to strengthen its cooperation with the Chinese Olympic Committee, and to further enhance its brand awareness and customer loyalty with its promotion, store network, product, research and development and sponsorship, and continue to strengthen the company's advantages.