Open Micro-Blog: Qipai Men'S Clothing Opens Up A New Era Of Marketing.

A few days ago, Qipai opened official micro-blog in Sina, and actively promoted enterprises and brands through micro-blog.

This is Qipai after the successful operation of the seven brand true love community and Qipai official blog, once again set foot in the "grassroots" marketing of the Internet media.

Micro-blog marketing takes two birds with one stone.

Micro-blog, an official official of the seven card China standing collar, has found that it is more like a private micro-blog interface. Unlike most micro-blog, there are not many commercially available information about enterprises and brands, and more personal comments on hot topics.

"In fact, we are the whole team in the operation of micro-blog, and actively participate in the interactive information outside the brand, because we feel that this form is the real interaction with consumers, which is more valuable for narrowing the distance between the brand and the consumers, increasing the affinity of the enterprises, and achieving the soft brand promotion."

Cui Fengming, director of media management of Qipai group, said.

Cui Fengming believes that the most important meaning of Qipai business micro-blog is to help enterprises to monitor brand image.

From this platform, we can get the most direct consumer's brand voice, the feeling of brand and the latest demand. We can track the latest evaluation of consumers' brand through the topic of concern, and get the harbinger of market dynamics and public relations crisis.

It is understood that since the establishment of micro-blog, Qipai micro-blog has received many opinions and suggestions from many netizens about clothing design, marketing channels, brand building and so on. These information is undoubtedly of great significance for the development of brand.

Grass roots media "stray"

In fact, this is not the first time that Qipai has operated the "grassroots" media that is close to consumers.

The micro-blog marketing, Qipai also skillfully put seven cards of several activities string together, such as the combination of Qipai real love community for intermodal pmission, from interaction to extract the brand culture of "Fashion China" and "true love" concept; in micro-blog and the true love community in 2010 released the "seven card intangible cultural heritage research and protection fund review meeting" topic, "inventory: 2009 ten true love events" topic and so on.

"Internet media is a good media for public relations events. If we can operate the system, we will make the brand popular among the people."

Cui Fengming further said, "today's brand promotion is the joint efforts of the Internet media and traditional media, and the internal and external integration, the external momentum, the internal attack, so that consumers can truly believe in your brand and believe in your products."