The Development Of Children'S Wear Is Better In May 22Nd: Adding A Bright Message To The Clothing Industry.
The annual International Children's Day is coming quietly, and the topic related to children naturally will become a hot topic of social concern.
With the improvement of people's living standards, more and more parents will invest a large portion of their investment on their children.
A little more money for the children to buy high quality
clothing
Many parents have chosen.
Children's wear
After 2000, the industry entered a period of rapid development.
Children's wear
What is the status of development?
What are the problems in the development and what direction will they be heading towards?
Children's wear
International standards of quality
It is understood that after 2000, China's Children's wear Began to enter the period of rapid development. But the rapid development will inevitably bring about all kinds of problems. In 2003, the General Administration of quality supervision, inspection and quarantine covered Children's wear There are 115 kinds of grades and age groups. product The results showed that there were 69 kinds of samples. product Qualified, 46 kinds product Unqualified, product The pass rate was 60%, of which infants under 24 months old were eligible. clothing qualified product 18, the pass rate of products is only 30%. China clothing "The situation is almost nonexistent now. 90% of our products are qualified," said the association's children's wear Association. This is mainly manifested in two aspects. First, the national standard of children's clothing production is relatively high, most of which have been in line with international standards. At the same time, new standards are constantly being introduced, such as the standards for children's wear, rope and so on. In addition, the national standards for children's clothing testing is also increasing year by year. Now consumers buy children's clothing, especially in shopping malls. brand Children's clothing seldom bears any quality risk. Two is Fabric market There are many high quality. Fabric For example, high quality cotton. Fabric With these Fabric Children's clothing products with high added value can be produced. More and more enterprises are willing to use these. Fabric Act as raw material machining Children's clothing. However, facing the huge children's clothing. market Still, we can not avoid the appearance of some inferior products. This requires consumers, enterprises and governments to jointly supervise. "
According to the insiders, although the gap between our children's clothing quality and foreign countries is not very large, we should design, culture, publicity, and channel construction in children's clothing. brand We should learn more from abroad.
The industrial structure in the "Warlords' melee"
At present, children's clothing production accounts for only the whole country. clothing The total output is about 10%, but the overall development situation is good, and is in the process of upgrading and pformation. Children's wear in China brand Right now. brand The formation period of the pattern. In previous years, children's wear brand Mushroomed market On the other hand, the warlords were fighting against each other. But heated. market After competition, some brands are slowly falling down, while some brands are gaining a foothold. According to industry insiders, there were few enterprises that sold more than 1 billion five years ago, but now a large number of enterprises with annual sales volume of over 1 billion have already been sold. But the final outcome remains to be seen. market The test.
We all know that competition in any industry is very fierce, but children's wear is clothing As a special field, the industry is full of thorns for enterprises. According to the analysis of relevant personages, the reason why children's clothing industry is special is that the resources of this industry are very limited, not only limited resources in the market, but also the scarcity of talent resources. With the design of children's wear, there is no clothing academy that has children's wear design major. The designer of mature children's wear should be a versatile person. In addition to understanding the basic design concepts, we should also understand the knowledge of children's psychology and behavior, so that we can design children's psychology and behavior. clothes 。 However, due to the scarcity of these talents, it is rather difficult for enterprises to acquire such talents in the early stage of development. Most enterprises must rely on themselves to train talents, allow them to make mistakes in development, and assume a larger amount of error cost. As they slowly mature, they can earn more profits for enterprises.
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