Pearl River Delta Production Enterprise "Great Escape" In The Flash Point

"You have not seen that scene. In November 10, 2008, there were very few cars on the 107 National Road in Shenzhen. Both sides were carrying large bags of people. There was a sense of great escape from the century."

A business owner still regrets the fact that thousands of factories are closing down instantly.

In this global financial crisis, Shenzhen and the Pearl River Delta region are in the "storm eye" position.

Household appliances, clothing, hardware and plastic, electronic products, ceramics, building materials and other industries are all dangerous.

Many days ago, the Pearl River Delta region's processing enterprises, which had been chasing orders by customers, had long been a past tense. The problem they faced now was that they had to go downhill or even shut down.

However, the financial crisis is "danger" and "machine".

When the tide of financial crisis is gradually receding, more and more SMEs continue to shine in the most dynamic beaches in the Pearl River Delta region.

The financial crisis has become the best catalyst. You may have lived another way, or you may have gone from nowhere.

Shenzhen Quan Shun Da Electronics Co., Ltd., founded in 2000, has 4 brands, and its sales volume has increased to more than 9 million in 2009.

"As long as the industry does not go bankrupt, we can make money in the first three of the industry."

Shenzhen total Shun Da Electronics Co., Ltd. vice president Wang Bo concluded.

Wang Bo has a proponent of his theory.

Shenzhen City Bo man Electronics Co., Ltd. has been a sight for a time, there are 16 factories, 90% are doing the outside, customers take money and so on at the door to get goods.

However, the foreign trade market was badly hit by the financial crisis. By the end of 2009, only 16 factories were closed, leaving only 1 factories.

There are more than 3000 radio factories in Shenzhen, most of which do not have their own brands, nor have they updated their products.

A beautiful radio only buys 5 yuan, the new product comes out only 8 gross profit, afterwards only 5 wool, now only 3 wool, finally many big factories close down.

Under such circumstances, the general manager of Shenzhen City Bo man Electronics Co., Ltd. has almost given up the gift radio, because the gift radio as a gift can not have its own brand, but focuses on the radio used by the individual, while changing the old style of the past, and increasing the fashion function, still walking the familiar foreign trade market.

After six months' persistence, Shipman saw the dawn.

In the first half of 2010, the factory was gradually busy.

"After this crisis, I learned to grow, I will not just focus on processing, but in fact, upgrading products, keeping pace with market and internal management is very important."

After the rebirth, the views of Guan Jia army changed greatly.

Looking at the case, we can understand that when an enterprise is facing enormous external pressure, it will know where the disease is, timely improvement, steady progress and innovation in development.

Shipman's example tells us that no matter what kind of products we make, we must pay attention to the "steadfast and steady" of internal management in the course of development. We should be calm when dealing with crises, and we can not panic ourselves. We need to see whether enterprises have the chance to revive and make the last fight.

There are no absolutes, crises and opportunities often exist side by side.

In the crisis, we should seize the opportunity and make unremitting efforts to meet the needs of the market.

And those enterprises that face unchangeable crises are not "disappear" in the crisis, that is, "escape".

After the storm, there will always be a rainbow. It will go back to the previous financial crisis and the enterprises that have been strong in the crisis will usher in a good period of rapid development from the economic recovery.

Soldiers who do not undergo war baptism are not real soldiers, nor do businesses.

It is believed that enterprises experiencing life and death crises will enhance their resilience, stability and resilience in the future market competition. Enterprises that survive the crisis of life and death will be able to navigate the business world with ease.