Twenty Years Of Clothing Industry In Zhengzhou: Weeds Turn Into Jungle

In May, Zhengzhou commended the ten major clothing brands in Zhengzhou: M·SUYA, Yali Da, Tai Ke Si, Sen Sen, ESEY, Golo Doris, deyston, nlun, happy house and Long Qingxiang. It is the first time that Zhengzhou has won the prize of ten yuan in the name of the top 200 thousand clothing brands.

"Pants unified world" pattern fission

The brightest business card in Zhengzhou's clothing industry is "trousers". Among the ten top brands of Zhengzhou's clothing, 7 are made up of trousers, namely, women's pants, M·SUYA, Yali, Johnson, ESEY, Golo Doris, deyston, nlun, and the other 3 are the suits, Tai Fu Si, the pregnant women's clothing, the happy house, and the tailored Longqing Xiang.

Although the trousers are large, the industry has noticed that the pattern of Zhengzhou's garment industry is changing.

The leading brand of Zhengzhou women's trousers is M·SUYA's "light serialization" development mode, which has shown the tendency to develop toward women's wear. Zhengzhou's men's trousers boss, Mr. Dowson, has turned from men's trousers enterprises into men's clothing enterprises, becoming the biggest selling and selling company of men's clothing in Central China. Tai Si Si is the largest Western-style clothing brand in Henan's local brand middle class, which exports nearly 500 thousand sets of Western-style clothes and western trousers every year. Long Qingxiang is the largest custom tailored enterprise in China, ranking the top three in the national garment tailored industry. The popularity and sales volume of "happy house" pregnant women's fashion are among the top three in the country, opening up a new category of Henan's clothing industry.

In addition, other clothing categories in Zhengzhou are also growing. In the field of middle-aged and old women's wear, Zhuang Jiao, headed by the head of the middle and old age women's clothing brand, including Aliya, male beauty and beautiful stars, is playing a leading role in the whole country. General manager Zhuang Jiao buys patriotic expression: at present, Zhuang Jiao lives in the top three of the industry. In the next five years, Zhuang Jiao will become the first brand of Chinese middle-aged and old women's clothing.

In the field of young women's wear, although Zhengzhou women's clothing has a great gap with women's clothing in Shenzhen and Hangzhou, the Zhengzhou women's clothing enterprises represented by Hirano, Zheng Donghui, Kelly, one net, trend and popular Cage are waiting for the opportunity to turn over and overtake.

In the field of children's wear, "the first brand of children's clothes directly named for TV programs" in China is "I can't help it". It will soon become a well-known brand of children's clothing in Henan and even the whole country with the constant promotion of "I can't be" and brand awareness.

20 years "weeds" change into "Jungle"

Many of the most active enterprises in Zhengzhou's large garment industry cluster were born around 1990. At that time, they were just the most common "weeds" in the emerging market economy - you think it is "grass", but who has grown into a "tree", and then formed a spectacular garment "Jungle".

According to Qin Zicheng, President of Zhengzhou clothing association, as of the end of last year, there were more than 2000 garment production enterprises in Zhengzhou, more than 520 of which had begun to produce scale, more than 50 had independent brands, and 300 thousand employees (including circulation areas). The annual sales income was nearly 20 billion yuan, of which 92 were above Designated Size Enterprises (including shoes and hat production), and sales income was 10 billion 250 million yuan, an increase of 42.36% over the same period.

What is worth mentioning is that the fastest time for Zhengzhou clothing to "joins growth" began in 2003. Data provided by Zhengzhou City Commission for Industry and Commerce show that since 2003, the scale of investment in garment industry has increased by 10% per year, and the industry has expanded at a rate of more than 30% per year.

The "grassroots style" growth of Zhengzhou garment enterprises from bottom to top has gradually attracted the attention of the government.

Usher in the second spring

In April 26th, the five three China Council of clothing association and the national garment industry working conference were held in Zhengzhou. This is a signal that Zhengzhou attaches importance to clothing signals.

Zhengzhou has listed the textile and garment industry as one of the six pillar industries in the city's key development. It puts forward that "planning and layout as the guide, taking the construction of industrial parks as the carrier, expanding industrial openness as the driving force, promoting industrial upgrading as the key point, and fostering industrial brand as the support, we should vigorously promote the accelerated development of the textile and garment industry."

"There will soon be clothing enterprises listed in Zhengzhou, and a new garment city will also be built in Zhengzhou new district." Zhang Yuju, deputy director of Zhengzhou Municipal Commission of industry and information technology, said.

According to the planning of Zhengzhou, by 2015, the textile and garment industry will achieve sales revenue of more than 100 billion yuan, with an annual average growth rate of over 30%. The annual sales revenue will exceed 1 billion yuan, and the number of enterprises will be around 10, and the annual sales revenue will exceed 30 yuan for more than 30 billion yuan. It will create a national famous brand or well-known trademark 3~5, cultivate or introduce 5~6 enterprises of listed enterprises, and build a state-level enterprise technology center.

"We need to build Zhengzhou into a modern Central Plains textile and garment city and a national famous textile and garment production base and trade center with strong innovation capability, high industrial agglomeration degree and complete supporting functions." Zhang Yuju said.

Some experts believe that Zhengzhou's clothing industry has welcomed the second spring.

Long term concern for the development of Zhengzhou's clothing industry, Professor Wu Lin Di, said: "the first spring of Zhengzhou's clothing industry began in 2003, and the strength of the industry associations unfolded the garment industry and started the slogan of" Chinese women's pants watching Zhengzhou ". The slogan of" Zhengzhou's Chinese women's trousers "was launched.

Starting in 2010, Zhengzhou's clothing industry will enter the second spring. This spring will continue until the end of the 2015 Zhengzhou plan. This stage will be dominated by the government, that is, guided by the Zhengzhou Municipal Industry and Information Technology Commission, with the support of Zhengzhou's annual industrial support of 30 million yuan, from the unilateral circulation of trousers industry to the common development of various fields, the concept of Zhengzhou's big costume will be formed as the target.