Why Is Fashion Children'S Brand Mark Trouble Controversial?

In recent years, the famous fashion children's brand mark chilch has attracted a lot of controversy in the children's wear industry.

What is the focus of the debate?

Recently, the author has carried on the detailed tracing to this.

As is known to all, clothes usually have marks on the back of the neckline, which plays an important role in the promotion of brands. But many parents cut clothes for their children, and they will cut off the marks. The reason is that marks usually contain chemical fibers. Even the marks of pure cotton will have burrs. Children will feel uncomfortable when they wear clothes, while cutting the marks and leaving pinholes on the clothes, and accidentally cutting the clothes.

For many parents, this is a headache.

Mark's children's clothing is changed to the custom of the industry, and the special adhesive label is used. After the customer buys, he can tear the mark out of the cloth by gently tearing, avoiding many troubles.

"Many dealers do not understand that this will affect the spread of the brand!"

Mr. Wan, a children's clothing agent from Jiangxi, said that he had always been in short supply of the brand products of Mark's products, but recently, the innovation of the factory really made some people fail to understand.

"In fact, this is very good, as environmental protection children's clothing, these details are for our parents and children to consider, in a short time also need a process of adaptation."

Mr. Wang thinks.

"No marks on the clothes, so it is convenient for customers, but it will bring trouble to the promotion of agents."

As a veteran of children's clothing industry, Mr. Wang from Guangdong believes that every innovation needs to consider social and economic benefits. If mark is able to sustain this innovation and get consumers' recognition, it is also a good thing.

The author sent a telegram to mark Erqi company, the head of the company, said: "mark Erqi has been making efforts to make the children healthier. Despite the fact that in 2009, mark has cut into the mainland market, it has only been a year now. But mark has already covered the sales network to more than half of China. The fundamental reason for its rapid development is that he maintained the direction of the brand, that is, providing reliable clothing for the children aged 3 to 8. Now the Chinese children's clothing market is full of brands and consumers are hard to choose.

Now, using simple marks is only a small innovation in the theme of health promotion of children's clothing, and I believe more and more people will accept it.

This person in charge also cited an example. The Hunan agent initially had some objections, but found that this method was most loved by parents and children, and the number of people who chose was more, and the market share increased rapidly.

"We also believe that short term will affect brand communication, but brand social responsibility is more important."

Mark Qi said responsibly.

The author of a clothing industry friend revealed that now the children's wear market in China has grown very fast. Mark has entered the mainland market, and there has been a phenomenon of looting in many places, which is rare in the current market situation.

This news has also been confirmed. Mark Qi, an agent in Beijing, said that she did a lot of work, and many customers just grabbed a package of clothes without looking at the model.

"We didn't hang up in our stores. Our customers knew that it was good to have a bag and a pack of goods, every day."

Children are our future, especially in modern society. Parents devote all their efforts to children, and children's health is a topic we must always pay attention to.