The Birthday Gift Shop Is A Money Making Project.

A birthday gift shop specially designed around the birthday theme to make money.

A specialized agency has conducted surveys of thousands of people in the birthday gift market. The highest number of gifts per person in a year has reached 267 times, the lowest two times, averaging 3.9 times.

The most valuable item in the gift amount is 1288 yuan, the cheapest 11 yuan, the average is 35.6 yuan.

According to the above data, calculate the birthday gift market: the national population is 1 billion 300 million x annual gift giving 3.9 times per person, the gift amount is 35.6 yuan per person = the market capacity is 180 billion 500 million yuan.

In addition, the main recipients are: business relations, lovers, children, parents, spouses, brothers and sisters, good colleagues and close friends.

The survey found that there are three kinds of gift giving phenomenon.

It is in this situation that the birthday gift shop, which is specially designed around the birthday theme, came into being. At present, many brands of birthday gift stores have emerged in Beijing and Tianjin, such as "happy 365", "fancy years", "Maggie gifts" and so on.

The head of a brand birthday shop in Beijing reveals that consumers who come to the birthday gift shop do not care too much about the price. The price of the birthday products is not comparable. Investors can float up the price according to the local consumption level. The average profit rate of the birthday products is at least 50%, and some of them are as high as 100% or more than 200%.

Like birthday papers, prices are different in different ages, matched with well-designed uniform packaging, as well as world celebrity introductions on the same month of the same month. Some can even sell hundreds of dollars, and there are no such seasons in the storefront. Every day people live on a daily basis, so long as the shops are attractive enough, they can make profits.

The market for birthday products is so vast that it is no wonder that some foreign investors are in the market.

The operating conditions are about 40 thousand investment, and the store is at least 10 square meters.

It is understood that the birthday gift shop can become a flagship store, small can become a mini shop, not too small is a standard store, but at present, such stores are in the market incubation period.

In order to reduce risks, suggestions

Initial investment of about 40 thousand yuan, mainly for store rent, decoration and the first batch of purchase.

Decoration should be delicate and warm to create a certain birthday atmosphere.

Start business steps according to location selection shop, after planning procurement.

Shop location is limited, so the location needs to be precise. For example, students and young white-collar gifts are the main gifts.

However, these local people have limited flow. If products and services are relatively extensive, they can be considered in busy commercial streets, near flower shops, cake shops, gift shops, underground shopping malls and large shopping malls and supermarkets.

If a licence is applied for the general business license, the food hygiene permit must be processed if the food is involved.

The gift of the birthday gift store should be specially designed for the children, the students, the lovers and the old people. The gift is designed for the birthday party planning, birthday blessing, birthday flowers, birthday cakes and so on.

The purchase of birthday gifts is relatively difficult. At present, there are not many enterprises that specializes in planning and researching birthday gifts on the market. If purchasing from other gifts outlets on the market, it is possible to confuse the concept of general gifts and not be able to highlight their characteristics.

For this reason, investors should make systematic design and planning work carefully, purchase them pertinent, and also contact brands such as Beijing and other places for their birthday gift shops to become their franchisees.