How To Manage Store Display By Clothing Agents

With the development of market economy and the increasingly fierce competition in business, especially after the pformation of market characteristics into the buyer's market, the battle for agents around sales performance is more intense and various.

At first, in order to avoid competition, agents make a big fuss about product selection, try to find differentiated products, but

Brand Company's display is usually adjusted according to the new season's product style, color, fabric, quantity, style and other elements. After forming, it is sent to the agents as the main standard of the company, and the agents are required to perform according to the basic framework of the company's display samples and collocation manuals.

Before the opening of the new store, there will usually be a trainer from the Brand Company who is going to the new store for on-site brand display training, and Brand Company has asked the exhibition manager of the agent to receive training at the sample shop of Brand Company.

They will conduct on-site display guidance for the brand's clothing display concept, store display techniques and so on.

However, in recent years, the competition in clothing market is more and more inclined to the competition of brand strength. Each Brand Company develops its own strength to increase its franchise and expand its scale.

There are also many garment brand enterprises to speed up the integration of funds to withdraw, expand other non garment industries, such as the development of real estate, catering, etc., to adopt extensive franchisees.

Under such circumstances, brand managers are often unable to take care of or supervise the display and supervision of shops around the country.

And agents,

In the face of all kinds of pressure on sales, store managers and shopping guides try hard to adjust their display and make efforts to promote sales, but the effect may not be satisfactory.

Analysis of the reasons: first, lack of staff training, training and regular communication before the job is not enough; two is the general cultural quality of the shopping guide is not high, no regular display design training, lack of practical experience; three is the agent's unscientific display management methods, did not make display function.

This has led to the fact that agents are more willing to display and promote sales.

Improving the level of clothing display is one of the important ways to increase sales of the store. The agent should solve the problem of display design in the clothing store from the actual situation, combined with local characteristics, and ultimately achieve the goal of promoting sales, spreading the brand culture and achieving the greatest business profits.

Agents can enhance the display level of stores through two ways:

First, strengthen the training of display.

The business market is changing rapidly. Only by learning in time can we adapt to the pace of business.

For example, send staff to the Brand Company to receive training directly, or invite the company lecturing lecturing to teach the knowledge of brand display, or adopt other flexible training methods.

In commercial stores, the mobility of employees is very large. In order to maintain the stability of operations, agents should set up flexible training mechanism.

Second, expand cooperation and employment.

When a brand agency runs poorly, it is hard to keep a pulse for several brands. Once the operation is bad, not only will their own profits be damaged, but also the crisis of withdrawal.

Therefore, cooperation with related consulting and training management companies is an effective way to tide over difficulties and make joint profits.

For example, a season's display management plan is entrusted to a company or studio, or an experienced free artist is hired directly to take the work of decomposing the display work.