Zhu Kerong: Good Companies Need Backing From The Government.

　 Now, speaking of Jiangsu Yancheng textile Few people do not know Sheyang county. This is not only because it has set up the largest textile processing base in Sheyang, but the scale of processing is second to none in the province. It also carries the mission of Jiangsu textile people to carry out independent innovation and strive for rising. 。

Sheyang, located in the middle part of Northern Jiangsu Province, has been named for Hou Yi's shooting. The total cotton output here has won three degrees nationwide. The resource advantage supports the local characteristic economy, but for many years, the textile industry which occupies 70% of Sheyang's total economic volume has a "short leg" which is seriously out of line with the market. There is no yarn, cloth, no dyeing and finishing, and no more clothes that can be heard. Facing the market, extending the "short legs" and lifting the overall level of the textile industry are the highlights of the new round of development in Sheyang. Over the past year, efforts have made great achievements, and nearly 2 billion yuan of foreign investment has become a hero in changing the history of Sheyang's textile industry.

Why can Sheyang maintain a strong momentum of development and win a series of brilliant achievements when it is beset by financial crisis? Zhu Kerong, chairman of Jiangsu Shuang Shan Group, thinks there are three main reasons: first, the government's high attention to the textile and garment industry and its strong support for the development of enterprises; secondly, it benefits from the strong comprehensive strength of enterprises; moreover, it must be attributed to the timely and effective strategic adjustment of enterprises and the development path of independent innovation and internal and external development.

"Customers used to be. product Demand tells us that the product has been stereotyped and what the customer will do to the enterprise. Now we begin to strengthen our R & D capability, and enterprises take the initiative to understand the market. What we need in the market is what we design and produce. Zhu Kerong said.

Zhu Kerong said that under the influence of the financial crisis, every enterprise in Sheyang is actively seeking ways to break through effectively. In August 10, 2008, Sheyang established the textile and garment industry association, and made clear the development goals and direction of garment industry: on the one hand, we should seize the original customers and the market; on the other hand, we should increase our self export, and we should do our own brand, innovate and intensify our technological transformation, so as to carry out effective breakout.

"The more we are at low tide, the more we will be willing to spend money." Zhu Kerong, who is good at reverse thinking, decided to respond positively to the call of the county Party committee and start the strategy of "withdraw from the city into the district", and comprehensively speed up and increase efficiency, and expand more room for development. On the basis of purchasing the assets of the original luwo company, the first phase of land acquisition is 160 Mu and the two phase of land acquisition is 46 mu. The construction of a 18 thousand square meter weaving workshop and 4000 square meters warehouse has been completed in the first phase. The 350 thousand KV special line, 206 air-jet looms, 80 rapier looms and matching facilities have been successfully implemented, and 50 new ZAX air-jet looms have been put into operation. The two and three phases of the project are now completed and put into operation. Now the capacity has reached 180 thousand spindles. At present, the new park has truly become a new platform for "double hill" to take off two times. From 1 to September this year, the Shuang Shan Group produced 26892 tons of cotton yarn, 22 million 160 thousand yuan of grey cloth, completed 78 million yuan of industrial added value, realized 388 million yuan of sales income, and 28 million 900 thousand yuan of warehousing tax.

Sheyang county government has carried out many aspects of the enterprise. support We should actively integrate the institutions of higher learning with garment enterprises to achieve seamless docking between schools and enterprises. Through two-way choice, 42 college students have found their own satisfactory enterprises. In addition, Sheyang county also took advantage of the favorable opportunity for migrant workers to return home during the Spring Festival, and dispatched more than 100 cadres of the civil service to organize more than 40 large-scale enterprises to take part in the recruitment and return of migrant workers in Sheyang county. "It has also achieved great results. Zhu Kerong is delighted.

The sea to the boundless shore of heaven, the mountain ascended to the top, I was the peak. Zhu Kerong led the two mountain group to create one brilliant after another, and realized another leap in life. Now, he is thinking about the next step of the enterprise's planning: faster development, better quality, better performance, higher "double hills" and more magnificent movement.