PEAK $4 Million Knocking On Us NBA Gate

July 23rd, one from China.

Yesterday, the NBA arena Rockets played against the Raptors, which is a special game for domestic fans who like basketball. Because PEAK's two familiar Chinese languages also attract fans' eyeballs, this means that the domestic sports products producers first unveiled the NBA arena, known as the highest stage of sports products.

Reporters learned that from yesterday, "PEAK" will be the only Chinese sports brand sponsor in the 2005-2006 season of the Houston rockets, landing in the NBA arena. It will sponsor the Houston Rockets' home games in the regular season this season, based on the scoreboard copy advertising style in the prominent position of the match.

As the sponsor PEAK group can display its brand on the NBA arena, not only embodies the strength of the enterprise, but also brings more ethnic elements to fans and friends outside the game, so that we can happily integrate into the NBA arena.

Xu Jingnan, general manager of PEAK group, said: "PEAK's sponsorship of NBA rockets is an important symbol of PEAK's international development. At the same time, it hopes that through this move, more Chinese people will be able to focus on NBA and further promote the all-round development of Chinese basketball."

Two years 4 million dollars.

Xu Zhihua, deputy general manager of PEAK group, told reporters that PEAK sponsored the Rockets home for two years, that is, between 2005 and 2007, China PEAK will become one of the sponsors of NBA's rockets home, that is, China's Yao Ming's home team. The sponsorship amount is $4 million.

In return, the Rockets will set up 4 billboards for PEAK's home court during its sponsorship.

At that time, when watching the Rockets' home games on TV, the domestic audience will see again that the Chinese players Yao Ming's strong figure will see again that there is a huge Chinese character billboard on the NBA stadium.

So, in the NBA arena, specifically speaking, in the Rockets home game, there is a Chinese color.

It is understood that this is the first sporting goods manufacturer in China to make its advertising NBA.

Also following Yanjing Beer, second domestic enterprises have left their shadows on the NBA arena.

The sponsorship of the Rockets has a deeper consideration for PEAK.

Ready to enter the US market

Regarding the marketing event of PEAK's landing on the only home of Houston rockets, Xu Zhihua, deputy general manager of PEAK group, said: "the authority of NBA in basketball is unquestionable, and its influence in China and even in the world is huge and far-reaching.

PEAK is the brand of the nation, and also the brand of the world.

It is reported that landing NBA also made PEAK the only sports equipment supplier in China who sponsored the top three basketball league matches of the world NBA, CBA and the European Star League, and initially formed a global sports marketing system.

The goal of landing NBA is that the next stage, PEAK will officially enter the US market with its own brand mode.

According to Xu Zhihua, the dealer is currently negotiating with the US dealers, and it is estimated that it will be formally signed for some time.

"Three dimensions of PEAK"

As another Chinese basketball giant who landed on NBA, PEAK has many similarities with the Chinese basketball star Yao Ming, who is currently playing for the Rockets.

In response, Xu Zhihua said: "we hope to use action to cheer up Chinese players playing in NBA, and make him more proud that he is a Chinese player."

In addition, reporters learned that PEAK group will also launch a series of customer feedback thematic promotional activities, all consumers who buy PEAK products have the opportunity to visit Houston rockets home.

At that time, PEAK will not only meet the lucky fans, but also win other surprise awards.

Spring enterprises step forward internationalization

China is the largest shoe manufacturing base in the world, and Quanzhou is the "kingdom" of sports shoes. But it is hard for Quanzhou business circles to put up with the OEM of foreign enterprises. Internationalization has become the pain of Quanzhou enterprises.

In recent two years, Quanzhou enterprises have increased the internationalization strategy of their own brand exports, including Hungary's "Jinjiang Street" and so on, all of which are the bold exploration of Quanzhou enterprises on the road of internationalization.

PEAK has taken a solid step in the internationalization of its own brand, and is one of the most famous brand players in Quanzhou.

It is understood that since 2004, PEAK has sponsored several major European basketball teams, and has launched a major plan to export its own brand to western developed countries.

By 2005, "PEAK", the only Chinese brand of the European Basketball League, has not only become the equipment sponsor of the top basketball league in Europe (All Star game 2005), but also has become the strategic partner of the "Stankovic intercontinental basketball Champions Cup" with the reputation of "basketball Small World Cup". It represents the development of PEAK to the global market and has stepped out of a strategic important step.

And hand NBA will also leave a thick page in the domestic sports brand operation.