How Can We Make A Summary After The Exhibition To Ensure The Next Exhibition?

After attending the exhibition, exhibitors should evaluate the effect of the exhibition. The contents of the evaluation can be carried out according to the objectives of the exhibition. The author thinks that the following evaluations are most effective for the development of enterprises.

1, whether to use the exhibition as much as possible to understand competitors in the industry or collect information about competitors as much as possible.

By visiting the competitors' booth, we can see their new products.

Collect all information that will help your career, such as pricing, product comparison, payment terms, delivery method and so on.

2, do we make full use of the exhibition to carry out on-the-spot investigation and information collection?

The competitive environment is the unique feature of the exhibition. This is not only because the professional customers will provide relevant information, but also because the competitors and exhibitors are competing on the same stage. A lot of effective information and practices are needed for the future development of enterprises.

3. Is customer assessment fully collected?

What is the marketing strategy and its implementation effect before the exhibition?

Look for gaps and reasons between your products, sales staff, exhibits, publicity materials and peers.

To participate in the exhibition as a study and improvement, we can consider from the following aspects:

1) is the gap between exhibitors and their peers positive or negative?

2) what is the current gap?

3) the reasons and time for such a gap?

4) what is the impact of this gap on enterprise growth in the eyes of customers?

5) how to deal with this gap and competitors?

6) if the exhibitors occupy a dominant position, is it easy for competitors to catch up?

7) how long can exhibitors maintain this advantage?

8) what other factors will affect the competitive advantage of an enterprise besides its competitors?

Many exhibitors often have poor performance and low rate of return in the process of exhibitors. Exhibitors can provide decision support for the next exhibition by evaluating the exhibition.

1. is the attendance cost of this exhibition too low?

The organizer of the exhibition organizers set up low booth fees including pre promotion, building, information and other services, but the key services are greatly reduced, thus directly affecting the effect of exhibitors, especially the reasons for the poor organization of spectators.

2. whether this exhibition is massive or omniscient, but "broad" is not "profound".

The exhibitors found that the exhibitors or spectators appeared to be rather jumbled and did not have a clear theme and professional subdivision management.

3. what is the sales performance of this exhibition?

Obviously, exhibitors can not sign intentions or cooperation contracts in a short time.

But through the exhibition form of a more direct, closer, and more solid form of enterprise publicity, whether enterprises can fully display their enterprises and products during the exhibition period, and get to know new and old customers, and tap the potential of the market can be assessed.