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The European Union Has Issued New Regulations &Nbsp; Chinese Shoe Companies Are Affected.

2010/7/27 19:32:00 64

The European Union has issued new regulations recently. The new law requires that the PVC materials used in export shoes and other products will be restricted to use DEHP (two phthalic acid two hexyl ester), DBP (dibutyl phthalate) and BBP (o-phenyl two formic acid butyl ester). Corresponding DINP (DIDP, o-phenyl two formic acid two isodecyl ester) and DNOP (two benzene hexyl phthalate) can not exceed 0.1%. The introduction of the new standard has far-reaching impact on the export of traditional industries such as our national footwear, and it is conceivable that the export of domestic footwear and other products will face severe challenges.

with

Jinjiang

As an example, the newly issued restrictions have spread to the export of shoes in Jinjiang.

More than 80% of Jinjiang shoe enterprises are

OEM

Most of the shoe enterprises exported to Europe and the United States and other international markets.

Under the pressure of the EU market and so on, it is now facing half stop production.

Stop production

And the embarrassment of bankruptcy, even many small and medium-sized enterprises have been closed.

However, the vast majority of shoe enterprises know the new EU directive, but the understanding of the new directive stays on the superficial level. Most companies fail to make a positive response. Most of them are passive.

As we all know, China is a big exporter of traditional manufacturing industries. Export oriented enterprises exporting to the EU mainly rely on OEM processing. They have few independent brands, innovative and R & D capabilities, weak ability to resist risks, and high dependence on customers.

Experts have suggested that we should not always do OEM or OEM. We should actively take the initiative from the following points in the whole value chain curve.

First of all, export oriented footwear enterprises should strengthen investment in product development, that is, actively expand the advanced technology and equipment to meet the requirements of the international market for export products, establish the correct sense of technological research and development, pay attention to the detection of various chemical components, optimize the structure of import and export products, and improve the competitiveness of products.

Secondly, shoe enterprises should constantly strengthen the feasibility study of various international standards in China, promote balanced development, and promote the pformation of foreign trade development from scale to quality and efficiency, from exogenous motivation to endogenous power pformation, and synchronize with the world, and will not encounter "technical barriers" repeatedly in the export field.

Finally, we should speed up the market development, vigorously develop new markets, adhere to the market diversification strategy, maintain steady growth of foreign trade, pform from market breadth to market depth, pform from low-end elements to high-end elements, and continuously improve the quality and efficiency of foreign trade.

Admittedly, the EU's new restrictions are a warning for Chinese shoe companies to accelerate technological innovation and pformation and upgrading.

It can be imagined that Chinese shoe enterprises should face the new standards. We must attach great importance to the pformation and upgrading signals behind the technical barriers, and speed up the upgrading of products and industries.