Novice Training: Travel Of "A Dress"

Let's start with the travel of a piece of clothing.

I. travel of a piece of clothing

China's largest clothing wholesale base is no more than Guangzhou and Hangzhou. These two places are production bases.

A garment will first be produced from the factory, and then the factory will sell to the merchants in Guangzhou or Hangzhou's clothing wholesale market, that is, the "stalls" of the new novice.

The majority of clothing store owners, supermarket owners and other sub distributors will go to the wholesalers of clothing wholesalers to get the goods and then sell them to consumers.

Therefore, the experience of a garment is: 1. factory - >2. stalls - >3. clothing store - >4. consumers.

Two. The relationship between the market and the market.

There is always a paction between the market and the market, which is why there is a gap of ten yuan in the price of a garment.

Geographically speaking, shopkeepers all over China can't get goods in Guangzhou or Hangzhou, because the cost of travel is expensive.

So basically, every provincial capital city has a small wholesale clothing market, for example, the wholesale market in Wuhan is also very large, and the zoo in Beijing is also very large in Dahongmen.

The goods in these wholesale markets were also brought from the stalls in Guangzhou or Hangzhou, so they added a layer of profit from the price.

So in this case, the experience of a garment is: 1. factory - >2. stalls - >3. other city stalls - >4. clothing store - >5. consumers.

Generally speaking, the profit of the first level stalls is about 10% from the factory, and the price of the goods sold in other cities will be about 30% - 40% higher than the first level stalls.

From the perspective of consumer psychology, some markets are famous for their high prices, or these markets are wholesale and retail, and profits remain high. These markets themselves are too lazy to co-operate with factories, such as the "North Rim market" in Hangzhou and the "Sijiqing market" in Hangzhou.

The north of Hangzhou is mainly specialized wholesale, so the price is low.

Sijiqing has the largest reputation in the market, and its profits and profits can be reached to 50% or even 70%. So many Sijiqing stalls take goods directly from the stalls around the north, so as to achieve quick entry and quick exit.

So in this case, the experience of a garment is: 1. factory - >2. stalls - >3. more famous stalls - >4. clothing store - >5. consumers.

Generally speaking, the profit of the first level stalls is about 10% from the factory, and the price of the "more famous stalls" will be about 50% - 70% higher than that of the first level stalls.

Therefore, the professional take the goods, should go to specialized clothing wholesale market to get goods, so that they will not be killed, because the wholesale market price of clothing is the same as the retail store's truth: the greater the fame, the more expensive the price.

It is natural that the famous market will get high prices.