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Clothing Stores: Franchisees Have More Advantages Than Agents.

2010/8/23 16:33:00 48

With the integration of the global economy, the development of chain businesses is just like the trend of the day. This is an irreplaceable trend. Nowadays, chain stores in all walks of life are mushrooming. The brand clothing agency and affiliation mode are very concerned. What is the difference between the two modes? What kind of advantage is there?

Manufacturers and agents can be established.

Franchisee

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Manufacturers usually set up several franchisees in each city or region, and agents can also set up several franchisees in a certain area.

Generally speaking, franchisees need considerable financial strength, while headquarters provide technical support, management, operation and supervision system, personnel training, corporate identity, product brand or brand advantage and competitive advantage to achieve mutual win.

Agent

A company that is authorized by the manufacturer to sell the product in a certain area during the sales process.

It is divided into regional, national, provincial and county level, and it is divided into exclusive agency, general agent, classification agent, all agents have the corresponding privileges, the principle of low agency level is managed by the higher level agent.

The agent is to manage the business on behalf of the enterprise, not to buy the products of the enterprise, but to give the manufacturer a quota of business behavior. The ownership of the goods belongs to the manufacturer, not the merchant.

They do not sell products themselves, but instead sell them on behalf of enterprises.

Therefore, "agents" generally refer to business units that earn commission for enterprises.

Franchisees have more advantages than agents.

Garment industry

Franchisees have more advantages than agents.

1, the source of goods: clothing franchisees direct supply from manufacturers, products are more complete, as long as some manufacturers, he will be taken to the franchisee to do, because manufacturers also hope that clothing franchisees to purchase more, only to purchase more in order to achieve his profits.

But the traditional clothing agents only push several or more than ten items of the manufacturers. It is impossible to get all the goods of the manufacturers together, because the more the agents purchase, the greater their inventory pressure and the more difficult the operation capital is.

2, support and policy: after the manufacturers directly supply to the franchisee, they will save the intermediate fee for the garment agents. Then the manufacturers will give more support to the franchisees. At that time, the manufacturers have always been concerned about the terminals. Only the traditional clothing agents have eaten the policies of the manufacturers, and have never reached the terminal stores.

It can be said that "the sky is high and the emperor is far away", and the manufacturers can not manage it! Now the clothing franchisees are directly cooperating with the manufacturers. The policy is obviously different. You may as well understand it.

Why does a clothing agency make many brands? They often ask for policies from each manufacturer with the support of their terminals. The result is that they are fat themselves and lose the terminal providers who take the goods below.