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Shoes Abroad Are Favored By Nike.

2010/8/25 11:18:00 40

When it comes to "releasing shoes", many people see it, or in many films and videos, as a kind of shoes that the Chinese people think is no longer soil, they have surpassed Nike and other brands in the overseas market, and even reached 75 US dollars per pair. This is a miracle.

According to the industry, this year's red shoes in Europe and the United States improved the release shoes, an American businessman and the Henan Jiaozuo Sirius shoe factory that produced the release shoes were launched together. While maintaining the understanding of the classic rubber head and canvas upper, the material was also improved to make it more comfortable and stronger.

There is a trade name card on the shoe, and the uniform price is 76 dollars a pair.

With the release of the improved release shoes in Europe and the United States, the original price of less than 2 yuan of local grassroots release shoes also rose sharply.

Foreigners are not "punching heads".

Originally, each pair of shoes sold for less than $2 sold for $75 to $87 in the US.

In Japan, it sells about 460 yuan a pair, and in China, the price is not cheap - selling 358 yuan a pair, for a large number of reasons.

According to the person in charge of shoe factory,

liberation shoes

After modification, the materials and materials used are different from before.

It does not have a strong smell of rubber, wearing a stinky foot, the wind is breathable, the water is not wet, more wear-resistant and more comfortable.

Quite a lot

brand

In the product entry period or brand development period, we develop some targeted Chinese elements to quickly narrow the distance from Chinese consumers.

They know very well that once these elements are applied, their media exposure rate and exposure rate will be particularly high.

When "release shoes" and "snakeskin bags" appeared in overseas markets and appeared at a shocking astronomical price, our media did a lot of coverage.

However, the branding of these brands is to use rich cultural elements in design, and to do subtraction may be more colorful than to add. They often preserve superficial things, but in connotation and details, they use their technology more, which makes the added value of products greatly improved.

Why are old styles and new styles similar?

liberation shoes

The price of the latter is 100 times higher than that of the latter, because the latter satisfies the consumer's need for consumption.

These products not only remain in the classic tradition, but are not static. They push new models and change new products every year, constantly satisfy their customers' psychological needs of new and old tastes through their own brand and product innovation.

From this perspective, we need not only "made in China" but also "made in China".

Chinese culture is surely the most familiar to Chinese people. When overseas manufacturers use Chinese culture for marketing, they should seize this opportunity for Chinese manufacturers to create more value for manufacturing.