Deciphering Masamaso Clothing Innovative Marketing

In August 11th, "China Academy of international business and industry, a friend of mine, went into business activities" will be first set up in MasaMaso (Martha Maso).

According to the introduction, the first stop in MasaMaso (Martha Maso) is because the theme of this year's "entry into the enterprise" is innovation, while MasaMaso (Martha Maso) is very much in line with the theme of the cross border business model which combines traditional clothing industry with e-commerce. In addition, MasaMaso (Martha Maso) chairman Zhang Shulve and general manager Sun Hong are 2006 class classmates in the college, and two of them are acquainted with each other in the college.

At the forum, Zhang Shulve and Sun Hong held a heated exchange and discussion with their academic friends.

Zhang Shulve, a former top manager of sina, has accumulated rich experience in Internet marketing, network data analysis and consumer shopping behavior guidance and analysis.

He shared with you the cost of online clothing marketing, the psychological analysis of consumers' online shopping clothes, and the formulation and implementation of marketing strategies.

For the more concerned MasaMaso (Martha Maso) future strategic issues, Sun Hong said that in the future, the company will still focus on the Internet, and e-commerce will have an irreplaceable advantage against traditional business models.

MasaMaso (Martha Maso) is currently located in Beijing only, but consumers are all over the country, even overseas, which is unimaginable in the traditional business model.

At the same time, the direct mode of E-business has reduced the intermediate links, reduced the cost, and enabled consumers to buy goods at a more reasonable price.

Sun Hong also does not deny that the establishment of a physical store, in his view, the establishment of a physical store is more a place to provide customers with interaction and experience, is a useful supplement to online sales, but temporarily will not become the main direction of the company.

In view of the development of MasaMaso (Martha Maso), who was very interested in learning from friends, Sun Hong made a detailed introduction: "I think MasaMaso (Martha Maso) from 2008 to 2010 can survive in the industry and achieve today's results. The most important aspect is the team.

Comparatively speaking, we are a cross border enterprise. Combining traditional industries with the Internet, from the current e-commerce in China, there are not many successful enterprises and experienced personnel in this respect, and very demanding for a team.

We can achieve some achievements now, get some achievements, get some affirmations, and are inseparable from the team. Like me, tree and several other students, they have their own experience in clothing, Internet marketing, team management, and technology platform construction, so we can learn from each other and learn from each other in their daily work.

MasaMaso (Martha Maso) was founded for two years. Sun Hong always believed that the product is the key.

"Two years ago, we started from scratch. Now, there are more than 800 kinds of products, 10 members and tens of thousands of customers. There are tens of thousands of stable customers. I think we have gained some recognition today, which is related to the clear understanding of the nature of business from the beginning.

In terms of our business, the Internet itself is only a channel and new platform. Customers only buy your products through the Internet channel and platform, so you must have a thorough understanding of the product itself.

In the past two years, our initial ideas have been confirmed step by step today, and we will persist in the future.

As for product quality, Sun Hong has always stressed that "MasaMaso (Martha Maso) products have been following up from various aspects of process design, such as proofing, production, inspection and so on, according to the highest standard of the industry, which is difficult to achieve in traditional brands.

Like clothing fabrics, we have been using foreign PIMA cotton, Australian wool and so on, leather goods have also been using imported leather.

In doing so, the cost of the product is high, and the consumer's trust is exchanged.

In addition, our products cost performance is relatively high, the same products, our price is just the same brand 1/3 or 1/5 of department stores.

In this way, consumers are willing to buy our products.

Quality is the core vitality of the brand in MasaMaso (Martha Maso) has been the best test.

MasaMaso has won the trust of customers. The insistence of Martha Maso (MasaMaso) on product quality is that other network clothing brands can not be formed through advertising and promotion.

"Trust is a process of continuous accumulation, which will eventually form brand vitality!" Sun Hong's remark is the best annotation of MasaMaso (Martha Maso) for two years.

With the expansion of the clothing e-commerce market, people from all walks of life put forward different opinions for the development direction of the online clothing brand.

In this forum, Sun Hong first mentioned MasaMaso (Martha Maso)'s 5 year strategy. He thought, "MasaMaso (Martha Maso) has made profits last year, but the expansion of the market is far more important than the small profits.

In the future, we will focus on the Internet and strive to build MasaMaso (Martha Maso) into a packaged brand that provides a lifestyle for the target customers. Products will also expand continuously. In the future, we will also develop women's clothing and children's clothing.

For two years, MasaMaso (Martha Maso), though low-key, has attracted much attention from inside and outside the industry, which is closely related to MasaMaso (Martha Maso), who has always attached great importance to product quality and user experience.

It is believed that in 5 years, MasaMaso (Martha Maso) will become one of the most influential brands in China's high-end Menswear, both in terms of sales revenue, brand awareness and reputation.