Xiamen Enterprises To Test Water "Collar" Marketing

Fans are no longer the patents of celebrities. There are micro-blog, and ordinary people can have their fans. Micro-blog can make you a red man or a star, because its scope of communication is unlimited. Smart businessmen have seen this. They have tried to open micro-blog and attract customers.

Bo Yu, "eating catfish", has become a micro-blog crazie for a dream mobile phone. As long as it is related to the news and business, he has become a fan of micro-blog according to micro-blog requirements, commenting and forwarding micro-blog.

The reporter asked him how many messages he had forwarded about the cell phone. He thought to say, "I don't remember. I forwarded everything I saw."

This is the charm of micro-blog. Ordinary bloggers can pmit them indefinitely, and the same message can achieve unlimited pmission on the Internet. This is what smart businesses see. Micro-blog can bring unexpected communication effects to them and become a golden means of corporate marketing.

Zhang Hehui, chairman of Xiamen LDA glasses, realized the charm of micro-blog.

He said, "fans of micro-blog have gone to my Beijing store to buy glasses, and fans from Shanghai and Ningbo have asked when to go there."

Zhang Hehui began to use micro-blog for only three months, but now he has more than 60 thousand fans, micro-blog in Xiamen.

The boss has 60 thousand fans.

"No matter how busy I work every day, I will spend an hour or so on micro-blog every day, and I can see 3 hours a day at most."

Zhang Hehui, who has tasted the sweetness of micro-blog, began to introduce his friends to micro-blog.

"Future business is the competition of e-commerce, and micro-blog will lead enterprises into another era of e-commerce."

Zhang Hehui said, "it's especially important for brand marketing and personal marketing. Now I send a message on micro-blog, 60 thousand people can see it, and I can get fans' response immediately, and I can understand their views for the first time. These are very important for our enterprises."

He told reporters that after he launched a product design, put it on micro-blog, immediately there are fans of this design put forward their own views and opinions, enterprises can find some insights.

Even Zhang Hehui himself called out, "this is something we didn't think of before."

In addition to being able to grasp the views of the market for the first time, Zhang Hehui believes that micro-blog also has great inspiration for people who start their business. Now he will send some insights into his entrepreneurial process every day. He hopes that these insights will bring some enlightenment to people who are starting their own business, so that they will not take a detour.

Micro-blog marketing

Because micro-blog can feel the reaction of the market for the first time, many enterprises in Xiamen have set up their own official micro-blog on Sina, including 360 degrees, Xiamen airlines, seven wolves, Anta, PEAK, XTEP and many other enterprises.

Reporters from these enterprises micro-blog saw that most of these enterprises micro-blog introduced the current sales activities and interaction with consumers.

In order to increase the number of fans, some enterprises have proposed that micro-blog, or the micro-blog concerned with the enterprise, can get the products sent by the enterprise.

XTEP media director Li Qingkuan said, now XTEP micro-blog more uses is in the brand promotion and promotion, let the fans concerned about the first time to understand the brand dynamics, the future will increase the new product information release and interaction with consumers.

"We attach great importance to micro-blog's rapid response to products."

Li Qingkuan said.

An expert from the Internet industry in Xiamen said that micro-blog is the most effective channel for enterprises to participate in Internet marketing.

Traditional enterprises use micro-blog to conduct e-commerce, do not need to build websites, micro-blog can also publicize the knowledge of enterprises in the professional field, and promote the brand concept.

At the same time, micro-blog is also an important public relations tool for large enterprises. It does not have a formal and rigid tone of press spokesmen. It can make people accept the concept of enterprise more quickly and softer.