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Anta And Other Fujian Shoe Enterprises Start Micro-Blog Marketing Strategy

2010/8/30 10:29:00 30

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micro-blog

There is a saying: "when your fans exceed 100, you are the internal magazine; over 1000, you are a bulletin board; over 10000, you are a magazine; over 100 thousand, you are a city newspaper; over 1 million, you are a national newspaper; over 10 million, you are the TV station."

Beginning in the first half of this year, a number of "Fujian" shoes and clothing enterprises including Qipai, Qipai, CABBEEN, Anta, XTEP China and so on have all officially launched micro-blog micro-blog in Sina micro-blog, and distributors of such enterprises as "Star", "Jin Ba" and "Lai" have entered the "battle field" either, or are promoting sales promotion programs, or after sales service, or activity content. A brand war without "gunpowder" has been launched, and the concept of "marketing" has also come into being. Cai Wensheng, a stone lion man, has written a lot in the history of "marketing".

It has been observed that many "Fujian faction" brand shoes and clothing enterprises are also doing the same marketing tactics on micro-blog.

Cai Wensheng became famous on micro-blog this year.

World Cup

During the early morning of June 19th, he organized an event, that is, the first 32 friends who have guessed the "four World Cup" Quartet will get a newly launched iPhone4, even if the guessed friends are 32, they can also receive other prizes. This news has received more than 36 thousand forwarding and nearly equal comments.

Prior to that, Cai Wensheng also organized an event, that is, 16 Sina micro-blog fans over 10000 personal websites, each person can receive a iPad.

The 32 iPhone4 plus 16 iPad is worth nearly 400 thousand yuan.

Today, the number of fans of Cai Wensheng is close to 880 thousand.

enterprise

There will be more and more people using micro-blog. "

Cai Wensheng said, now for the "Fujian faction" brand shoes and clothing enterprises, has become a fact.

For example, CABBEEN opened Sina official micro-blog in August 13th.

随后10天之内，这家石狮企业就在微博上推出了“参与卡宾‘七夕，寻找你的MR.Right’，即可有机会赢取卡宾限量版时尚礼品”、“卡宾官方旗舰店，全场满就送!只要购满99即可赠送卡宾正品底裤1条!”、“秋季新品现已发布!部分款式低至3折”、“全场满200减60，满400减120，上不封顶!实付满200包邮，实付满300再送60元现金红包”等活动，深受博友关注;七匹狼最近几天推出了“100本《名士堂》创刊号26日抢书活动开始”，即每天@七匹狼男装官方微博发抢书信息，加关注并回复转发当条信息的前10名，将获得这本杂志;柒牌也在不久前公布了“‘柒’开得胜——南非世界杯有奖竞猜活动的最后一位获得【柒牌T恤】的幸运围脖”。

According to observation, at present, "Fujian faction" brand shoes and clothing enterprises opened by the official micro-blog, seven card fans are the most, nearly 15000 people.

"Micro-blog is a way of expression for people or enterprises who want to be concerned."

CE0, an international company, said that micro-blog registered accounts were used to promote products or rely on the advantages of platform technology to win customers. Next, it will become a norm.

Fu Shi, director of shoe business planning department of Shishi Mu Lin Sen thinks.