Home >

James And Nike &Nbsp; Will They Renew Their Frontiers?

2010/9/4 14:16:00 54

Reebok Adidas JAMES

A few days ago, Nike and "Little Emperors" were attracted by the insiders.

James

The renewal of the contract came with unconfirmed news.

A self proclaimed Nike insider said that Nike had suspended all publicity plans related to James in recent years because of the renewal of the contract between the two parties. Can the "little emperor" James be able to cooperate with him in the next few years?

Nike

The result may be uncertain.


7 years ago, Nike ended up with a contract worth up to 1 hundred million.

reebok

Adidas's two-year JAMES battle, officially announced the news of the 18 year old new show Lebron James, was also launched as a bomb in the basketball court.

It is said that the 100 million contract has raised the value of James, who was only 18 years old, to the same level as Jordan, Woods, Beckham and other international stars.

This is undoubtedly a more dazzling aura for this young but honours basketball star.


In the twinkling of an eye, 7 years passed, and the high contract that had caused a sensation was about to end.

Is Nike going to renew the "little emperor" James, who is now in the lead? What kind of "fat contract" will he throw out? The question of renewal is in suspense and has aroused people's conjectures.


In April this year, the NetEase sports also reported such a news: "Nike will renew the fat contract with James to go to the big cities without extra benefits". In the article, the contract between the shoe giant Nike and the "little emperor" James has been implemented. The two sides have reached a new cooperation agreement. At the same time, they also quoted Nike spokesman Wilkens as saying, "James is one of the best basketball players in the world today. He is still a global trademark with huge market value and cultural influence, and the cooperation between Nike and James will create more creative basketball products and create attractive production lines."


It seems that there is no suspense about the renewal of the contract. Nike's business tycoon will once again join hands with the "little emperor" to create another brilliant.

But it is doubtful that a few months have passed, and there has been no official announcement on the renewal of the contract between the two sides.


The author believes that if Nike suspends the relevant publicity plan of James is true, then the possibility of continued cooperation between the two sides will be greatly reduced.

Insiders who disclosed the news to the press also suspect that Nike may be deterred by the high cost of renewal.

7 years ago, the James contract, which is not very famous, has reached 1 hundred million. Now, what kind of astronomical figure does James need to sign?

  • Related reading

Behind The Collective Price Increases Of Chinese Shoes And Clothing Products

Footwear industry dynamics
|
2010/9/4 10:29:00
83

Mu Linsen, Bulls, And Other Shoe Companies Actively Design Low-Carbon Products.

Footwear industry dynamics
|
2010/9/3 15:47:00
68

Facing The Bottleneck Of Traditional Channel Development: &Nbsp; B2C Platform Has Become The Resource Battleground For Shoe Companies.

Footwear industry dynamics
|
2010/9/3 15:28:00
78

The Arrival Of Low Carbon Wind &Nbsp; How Should Shoe Enterprises Face Challenges?

Footwear industry dynamics
|
2010/9/3 14:10:00
111

East Shoe Moves Westward, Chinese Shoe Industry Moves Inside To Encounter Three Big Puzzles.

Footwear industry dynamics
|
2010/9/3 10:44:00
96
Read the next article

鞋企锐步将改变在中国的经营模式

  曾经并购初期,阿迪达斯集团CEO赫伯特·海纳(HerbertHainer)非常确定不会将阿迪达斯的文化注入锐步,他认为锐步有自己的特性,锐步的领导人应该是从锐步内部选拔,而不是从阿迪达斯选派。