Catherine Malandrino Joint Lacoste (Chart)

Catherine Malandrino is a designer who grew up in France. Now she collaborated with French brand Lacoste.

In the coming month, Catherine Malandrino will launch her personal signature series fashion show and fashion night. Now she is busy ending the Lacoste + Malandrino series.

She said: "as a French woman, the first cooperation with Lacoste made me feel very honored.

Lacoste is a part of my childhood. Now she is still a microcosm of class identity, and it can bring us joy of life. "

Interestingly, many years ago, Malandrino's husband, Bernard, had also designed for Lacoste, a casual POLO shirt.

No wonder Malandrino feels that he has lived with Lacoste for a long time.

But when it comes to cooperation with Lacoste, Malandrino feels that it is facing great challenges because it is trying to turn Lacoste into a more feminine brand.

She thinks the first step is to design a LOGO that attracts female consumers.

Malandrino and Lacoste think of two kissing crocodiles as Lacoste + Malandrino LOGO, one of which is green crocodile and the other is yellow.

Unlike the brand's consistent sportswear, Malandrino has added more feminine elements in its design, such as 7 point sleeves, pleated skirts, tights and so on.

Malandrino has worked with Lacoste for 4 seasons, but Malandrino feels that her passion has not disappeared.

Despite her enthusiasm, she said she did not say she wanted to be the artistic director of Lacoste.

"Now I'm more interested in my personal Collection series, but I also know how to make Lacoste more feminine," she said.

We can make the brand more sexy and seductive.

As a positive woman, I blend fashion fun into everyday life, which is also in line with Lacoste's fashion concept and is delighted to cooperate with Lacoste for the first time.

The Lacoste + Malandrino series will be on sale in 10 Lacoste stores and 67 boutiques in April.

The price range ranges from $125 to $495, and there are shoes and schoolbags in the series.