Sports Brand XTEP Monopolize The Domestic Marathon Race

On September 17th, at 9:30 a.m. on September 12th, the famous "sunshine city" - the gunfire was heard on the Potala Palace square in Lhasa, Tibet. Thousands of sports enthusiasts started off here and ran on the plateau of 3670 meters above sea level. This holy land, surrounded by sunshine and enthusiasm for sport, ushered in the fifth Lhasa international half marathon competition.

It is worth mentioning that, as the only eligible equipment for the Marathon Challenge,

In the Potala Palace square, XTEP's red "X" logo is everywhere, and the contestants are all dressed in XTEP's short color.

"It is precisely because the spirit of" challenge and Transcendence "of the Tibet marathon coincides with XTEP's concept of" challenge itself, beyond the bondage "movement that only facilitated the cooperation between XTEP and Tibet Marathon Organizing Committee.

In the running process of competitors, we can feel the brand personality of XTEP's "let the sport be different". On the one hand, this "difference" is embodied in the product design, that is, XTEP's design style highlights the personality fashion; on the other hand, it is embodied in XTEP's brand connotation to the sport's personality.

It can be said that this kind of "let the sport be different" individuality, has promoted XTEP to differentiate from other brands in the brand construction aspect.

At the scene, not only the contestants, volunteers, staff, etc., dressed in XTEP sponsored clothing, also experience sports, personality and fashion in XTEP's equipment.

Reporters noted that the famous singer wolf is also a member of the Lhasa International Half Marathon volunteers. As a volunteer, he was dressed in XTEP costumes like other people, though he did not chase many fans on weekdays, but he still lost his personality and demeanor in the competition.

In the interview, Lao Lang said he would take the scene of the game with the camera, and share it with you on the MySpace gathering network, so that many runners who could not go to the scene could understand the "highest marathon" at the first time and feel the sports passion on the plateau.

It is understood that the Lhasa International Half Marathon Challenge was founded in 2004, is a formal international event, jointly organized by the China Track and Field Association, the Tibet Sports Bureau of the autonomous region of China and the Lhasa Municipal People's government.

So far, it has been successfully held for four sessions.

The fifth Lhasa Marathon Challenge is unprecedented in terms of scale, number of participants and media attention.

As expected by the organizing committee, the Lhasa marathon is becoming a high-profile brand competition.

Along with the constant expansion of Lhasa International Marathon, its constant sponsorship has made XTEP's personality as a fashion sport brand more vivid, and its pace of internationalization is also accelerating in the "unusual" run.