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2010 Fashion Interpretation Of The Fourth China Brand Festival

2010/9/21 9:14:00 49

Recently, the fourth China brand Festival opened ceremoniously in the Great Hall of the people in Beijing.

In China,

China brand Festival

At present, the highest specification, the largest and most influential annual brand event is the display platform of independent brand image and comprehensive strength.

Every year will target our country.

brand

Development makes the most authoritative analysis and guidance.

Theme: regression and stride

2010 is the most complex year of China's economic and social situation.

Fashion apparel industry

The changing years, whether in Chinese society or in the clothing industry, urgently call for a spirit of "homing" to lead and reason, and release the signals of calm and reason again.

The fourth China brand Festival, which is the theme of "return and leap", will become the spiritual coordinates and the witness of the times in the apparel industry's "homing" and "Leaping".

Clothing industry urgently needs brand names

"Although China is a big manufacturing country, it is by no means a brand power."

Vice President Yu Ping pointed out at the opening ceremony that brand is the foundation for the sustained development and growth of enterprises.

However, at present, the garment industry in China still plays the role of "processing factory".

Just like in the shopping malls of big cities in the world, the "made in China" products can be seen everywhere, but it is hard to find the shadow of "Chinese brand".

Chinese enterprises need brands, and China's garment industry as a fast developing industry needs more independent brands.

Wenhua down: the practitioner of independent brand

Developing independent brand is the need of global economic integration and the need of the great rejuvenation of the Chinese nation. As a famous brand product in Guangdong, it is also an independent national brand of Guangdong, Wenhua down. During the 08 years of financial crisis, Wenhua down products Co., Ltd., as the world famous brand "three SPRIT" and "converse" brand down garment manufacturers, resolutely decided to go out of the "OEM" and develop its own brand, and began to go all out to create a brand career. "Wenhua down feather has begun to develop its own brand since 1999, but we have neglected too much of our own brand before we can really wake up the importance of our own brand."

Lin Xia Nan, deputy general manager of Wenhua down, said in an interview 08 years ago.

Today, Wenhua down products Co., Ltd. is the largest feather production enterprise in Guangdong Province, and owns two independent brands of Wenhua down and SCACCO.

It is reported that in 2010, Wenhua down historical novel will choose to meet with consumers on the national day of celebration.