The 100 List Of Value Brands

September 24th, a few days ago, the sixteenth (2010) China is the most valuable. brand The 100 list is announced. Xie 8 billion 2 million brand value was ranked thirty-second in the brand list, compared with 6 billion 688 million yuan last year, brand value increased by 1 billion 314 million yuan, ranking 3. China is the 100 most valuable brand in China. leather shoes One of the top two brands in the manufacturing industry.

According to a press survey, the reason why brand value has risen so rapidly in recent years is that it keeps innovating advertising and brand marketing. It is reported that in 2008, he took the lead in cooperation with the satellite TV and the satellite TV show, and put the brand of shoe leather into the plot and interactive section of the drama, and set off a new wave of shoe brand TV play placement advertising. In 2009, the male and female protagonists provided the shoes and bags for the TV show "the Invincible Ugly II". According to statistics, during the broadcast period, the sales of leather shoes increased substantially compared with that of the same period, and the crowd who entered the shop was closer to the brand positioning.

This year, she joined hands with the TV actress in love with the female anchor. According to the brand positioning and the vivid development of the plot, she not only arranged the internship of the female one to the store, but also integrated the LOGO and some large-scale brand promotion activities into the plot. In order to expand the influence of "love the anchoring woman", we use the movie as the "commercial holiday wind anchor". At the same time, the terminal has introduced the products of the anchoring show in the whole country, so that the audience can experience the feelings of the female anchor personally.

It is understood that this China's most valuable hundred brands cover more than 20 industries and 50 product categories, ranging from the "big" brand of 100 billion sales scale to only more than 100 million of "small" brands. The top three places in the list this year are 9 years ahead of the list, 85 billion 516 million of the brand value, 68 billion 661 million of Lenovo, and 52 billion 629 million of the first car.

China's most valuable brand is a 16 year study jointly conducted by Rui Fu global ranking and the famous brand asset appraisal company. It is the earliest and longest lasting research on the comparative value of consumer brands in the competitive industry. In the period of global financial crisis, China's most valuable brands were unveiled twice in 2008 and 2009. The delegates were interviewed by senior officials of the US Department of Commerce and the General Chamber of Commerce of the United States and participated in international cooperation and exchanges.

" brand Value not only represents the price of the brand in the market, but more importantly, it reflects the competitive advantage of a brand in the market and its reputation and brand identity in the eyes of consumers. The chairman of the shoe industry chairman told reporters after the publication of the brand list: "in recent years, the brand value has risen so fast, because of the importance attached to brand building, the brand image of fashion and youth has played a very important role in the minds of consumers. In the future, the brand will be listed as an important strategy for the company to create the ultimate goal of the world.