The British Retailer Plan To Enter The High-End Market In China

　　 British retailer (J Sainsbury) hopes to target China's growing middle class and seek opportunities to expand in China.

Although the retailer has admitted that it is studying Chinese Market However, the new details of its expansion plan show that the company is particularly interested in whether the Chinese market can provide an alternative mode of large supermarket. So far, large supermarkets are the mainstream mode of foreign retailers wishing to enter the Chinese market.

Sen Baoli admitted that compared with other western countries Retailer Entering China is relatively late. WAL-MART, Walmart, Carrefour, Ochamps (Auchan), Tesco (Tesco), South Korea's Le Tian (Lotte) and other foreign retailers have all set up business in China.

However, sunbaoli hopes to find a market vacancy that can be filled in the Chinese market, specifically to see whether Chinese consumers have enough demand to support more high-end grocery formats.

The retailer set up a team in Shanghai to study the problem.

The team is led by Darren Shapland, the former chief financial officer of the company. Today, Darren's responsibilities have been more extensive and take the lead in setting up the development plan of Sen Baoli, including overseas markets.

However, in order to catch up with British rival Tesco in China, sambany has a long way to go.

Tesco has made plans to develop more retail and leisure space in China in the next 5 years, exceeding the number of stores currently operating in the UK. Its goal is to open 80 new shopping centers in China by 2016, with an area of 40 million square feet and 2 billion pounds in 5 years.