Wenzhou Is Expected To Create An International Brand Of Footwear.
"The advantage of Wenzhou shoe leather industry in marketing, capital management and industrial chain is very obvious. Wenzhou has many brand shoes and great influence." On September 26th, at the awards ceremony of the "China Shoes Capital leading women's shoes brand", the guests thought that Wenzhou is the most promising place to produce the shoe industry's international brand.
In order to promote the pformation, upgrading, innovation and development of the footwear industry in Wenzhou, and display the famous brand achievements and brand image of Wenzhou women's shoes enterprises, this year, the Wenzhou shoe leather association, the Wenzhou garment manufacturers association and the Wenzhou Commercial Daily jointly organized the "China shoes city leading women shoes brand" selection activities in June.
Through the industry's recommendation, enterprise recommendation, online publicity, online voting, expert jury voting and other strict evaluation procedures, Jin Di and giant one were awarded the "China Shoes Capital leading women's shoes brand special award". The 23 brands, such as giant days, giant Kang, name list, and imperial sister, were selected as "the leading brand of women's shoes in China's shoes city".
The award ceremony was held at the Shangri-La grand hotel.
Wenzhou
Li Zuyan, deputy director of the Wenzhou Municipal Economic and Trade Commission, vice chairman of the General Chamber of Commerce of the city of Wenzhou, Wang Xin Fu, the editor in chief of Wenzhou business daily, Kim Ke Sheng, vice chairman of China Leather Association, executive vice president and Secretary General Xie Rongfang of Wenzhou shoe leather Association, and Huang Xiuman, chairman of Wenzhou shoes and Leather Association women shoes branch.
According to Xie Rongfang, although Chengdu is the "capital of Chinese women's shoes", Wenzhou women's shoes have been walking in front of Chengdu women's shoes, and in the scale of enterprises, production processes,
brand
Fame and so on surpassed Chengdu women's shoes.
In 2009, the annual output value of footwear industry in Wenzhou reached 70 billion yuan.
Among them, the annual output value of more than 300 women's shoes enterprises is about 26 billion yuan, and the Wenzhou women's shoes and Wenzhou men's shoes show the trend of "keeping pace with one another".
On the day of the award ceremony, Wenzhou business daily editor in chief Kim Kok sang said, "China shoes city leading women shoes brand" selection activities is the Wenzhou shoe and leather industry and the press to jointly implement the call of the municipal Party committee and the municipal government, and promote the pformation and upgrading of Wenzhou's industry. It is also an important activity for Wenzhou shoe industry to brand, grow and strengthen.
Wenzhou, as the "shoes capital of China", has a great influence on the output and brand of Wenzhou footwear industry in the whole country and even the whole world.
Especially in recent years, the rise of women's shoes in Wenzhou has shown that the advantages of Wenzhou shoe industry in marketing, capital, management and industrial chain are very obvious.
Kim Ke Sheng believes that the strength of the brand is great.
For example, he said, the number of world-famous brands accounts for only 3% of the total number of global brands, but accounts for 40% of the world's total sales and more than 50% of the total sales volume.
Therefore, "making brand has become an important choice for Wenzhou enterprises at this stage, because brands will bring excess profits, and brands will bring enormous integration power".
Wang Xinfu, vice president of the Municipal General Chamber of Commerce, commented at the awards ceremony that the "China shoes leading women shoes brand" selection campaign is a great incentive for Wenzhou women's shoes enterprises to lead the brand. This is a good thing for enterprises to create brand and develop the industry.
Wang Xinfu said that while Wenzhou enterprises are producing and manufacturing products that people like, they should also actively create brands and make them stronger and better.
"Wenzhou is the most promising place to produce international brands."
Li Zuyan, deputy director of the Municipal Economic and Trade Commission, regards China as "China".
Shoes capital
"Wenzhou footwear industry's agglomeration degree and industrial chain have great advantages in China's shoemaking industry. Wenzhou's men's shoes have set an example. Kangnai, AOKANG and other large Wenzhou footwear brands have a high reputation in China. Now a group of Wenzhou footwear brands are not international brands yet, but they have some international reputation in some aspects.
Li Zuyan encouraged the award-winning women shoes enterprises in Wenzhou to base themselves on the domestic market and make the brand stronger and bigger.
He believes that the award-winning 25 Wenzhou women's shoes enterprises, it is very likely to create a well-known brand in China, "I hope Wenzhou women's shoes also appear in the domestic well-known brands and even international brands."
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China shoes are leading
Brand of women's shoes
Special Contribution Award
(no ranking)
Brand enterprise
Gigantic giant group
Jindi Jindi Shoes Co., Ltd.
China shoes capital leads women's shoes brand
(no ranking)
Brand enterprise
Ju RI Ju RI Shoes Co., Ltd.
Ju Kang Ju Kang Shoes Co., Ltd.
Zhuo Shi Ni nature Shoes Co., Ltd.
Famous brand footwear group
Huang Mei Royal Shoes Co., Ltd.
Ge Mei Qi Ge Mei Chi Shoes Co., Ltd.
Tesyap Holdings Limited
Exhibition wind Huadu Shoes Co., Ltd.
Fu Li Kang Tailai Fu Li Kang Shoes Co., Ltd.
Suzhou leaf bird leaf bird Shoes Co., Ltd.
Denilson Denilson Shoes Co., Ltd.
AI lice Ai Ling Si Shoes Co., Ltd.
Sate shenfox shoemaking Co., Ltd.
Ai Manlian Ai Manlian Shoes Co., Ltd.
Ya Dani Bin Li Shoes Co., Ltd.
Jingui Jingui bird Shoes Co., Ltd.
LAN Ji LAN Ji Shoe Co., Ltd.
Hong Er Kang Hong Er Kang Shoes Co., Ltd.
Zheng Deli Zheng Deli Industrial Co., Ltd.
Chong de Chong de Shoes Co., Ltd.
Cool Mei Mei Mei Shoes Co., Ltd.
Jin Hongli Jin Hong Shoes Co., Ltd.
Euro Shi Feng Shi Feng Shoes Co., Ltd.
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