Cheap Shoes?

The high price of brand shoes is mainly due to the cost of channels.

The price of a pair of shoes is spent on the cost of the channel? That is to say, the ex factory price of a pair of seven hundred or eight hundred yuan shoes is only 100 yuan. In fact, this is not a secret in the industry, but it is still somewhat surprised for the general consumers.

The cost of channels is stacked up.

Recently, a newly opened shoe city official in Beijing announced to the media that the price of famous brand leather shoes is very high because of the excessive distribution of footwear.

According to the person in charge, the brand shoes sold in the domestic market are mostly used by OEM (OEM).

Take a famous brand shoe in the market as an example. Every year, agents of the brand at all levels of the country will make an order to the Brand Company for shoes in autumn and winter, and the company will then produce the order according to its total quantity to its OEM factory, in May.

The factory price of these shoes is generally around 100 yuan, but the brand's shipping price to agents is about 30% higher.

Agents need cash orders, bear a huge risk of unsalable, so they sell at least to more than doubled the price of shopping malls, and shopping centers are generally around 30% points, the price of shoes will also rise with the tide.

It should be said that it is the crux of the domestic shoe price that the agent undertakes the unsalable risk independently.

Fair price shoe city wants another way to make money.

Just like the spectacle industry of profiteering, there are always people who challenge the rules of industry to jump out and bid high profits.

Now Beijing has begun to see the so-called parity shoe city, trying to reduce the price of brand shoes.

The price of the shoe city is different. It sells not only famous brands, but also some brand shoes in big stores.

There are two reasons for the low price of shoes in the shoe Market: first, the direct purchase of goods from factories and the reduction of circulation links; the two is the anti dumping of footwear for several consecutive years, which has led many foreign shoe manufacturers to fight in the domestic market and lower the price of shoes.

A Wenzhou shoe factory operator, who does not want to be named, told reporters: "the shoes we sell to Europe, plus freight and tariffs, are priced at only two hundred or three hundred yuan, but at least four hundred or five hundred yuan in the same quality shoes in the country, and we have great advantages in returning to the domestic market."

He also pointed out that the exclusive export of footwear manufacturers to return to the domestic market will lower the retail price of domestic footwear.

High shoe prices can not be shaken up for a while.

Experts have their own views on the emergence of the so-called low price shoe city in Beijing market.

"Consumers only buy branded goods one day, and the high price of footwear can hardly be shaken one day."

Chen Guan, a professor of marketing department at Renmin University of China business school, said that the consumption of domestic footwear is still valued by the domestic consumers. This is also the reason why BELLE and other big brands spared no expense in advertising.

He said that unless one day consumers buy shoes and buy socks mentality, parity shoes can really shake the price of domestic shoes, otherwise, the price of brand shoes will remain high.

Judging from the current consumption psychology of consumers, the price is certainly one part of their decision to buy or not, but the quality is equally important. If we emphasize the price, but the quality is not guaranteed, such a shoe must have a question mark if it wants to sell well.