How To Promote Children'S Clothing Will Not "Promote Death".

Recently, through the investigation of drinks and drinks market, the author has come to some conclusions.

How

First, the promoters' erroneous understanding of sales promotion led to the failure of promotional activities.

A lot of practitioners in the industry understand the promotion word frequently, and they tend to simply interpret it as "price reduction", "buy gift" and "bundled promotion".

Is the concept of promotion limited to this? Obviously, this is not true.

But if our thinking is limited to this, all promotions are just N repetitions. Businesses and consumers have no passion and interest in it. Sales promotion can only be reduced to "promoting death".

In fact, a long time ago, the industry's predecessors have already conducted detailed research and division of the promotion strategy. They are roughly divided into the following eight parts:

1. free sales promotion: refers to a promotional method for target customers who do not charge any fees.

It includes two forms:

A, gratuitous gift - mainly based on "reward package".

For example: liquor products to buy large bottles, small bottles, washing powder often used "add volume does not increase price" and so on.

B, free trial - based on "free samples".

For example, paper towel, shampoo and other frequently used street trial.

2. discount sales promotion: refers to the promotion method of different price discount when the target customer buys the product.

For example, the cosmetic industry usually adopts a discount form to promote sales.

3. offer promotion: refers to the sales promotion method that the target customer gives a preferential treatment when buying the product.

For example, liquor in the selling season is usually used in the form of "buy two gifts one".

4. activity promotion: refers to the sales promotion activities that attract customers' attention and participation through organizing activities related to product sales.

For example, the functional drinks such as pulsation and hard running are all held in the national street dance competition and the three person basketball match.

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5. competition marketing: refers to the use of people's competitive and curious psychology, through an interesting and intelligent competition to attract target customers to participate in a promotional tool.

For example, advertising slogans, trademark design solicitation, composition competitions, and plation competitions are all such promotions.

6. win-win marketing: refers to more than two market players through joint promotions to achieve mutual benefit promotion means.

For example, a brand of iced tea drinks combined with a series of promotional activities of lenovo mobile phones.

7. service promotion: refers to the promotion means to protect the interests of customers and provide customers with some preferential services to facilitate customers to buy and consume.

For example, in the wedding wine, many manufacturers will provide free door-to-door service.

8. combination marketing: refers to the use of more than two promotions together, in order to achieve more efficient means of promotion.

Because there are various kinds of links between various sales promotion methods, the combination of two or more forms can play an unpredictable role.

If we know all kinds of sales promotion methods before we start the sales promotion, then we will scan the common sales promotion methods and the promotional forms of competing products in the current market, and then choose our targeted marketing methods according to the market conditions, and the result will be twice the result with half the effort.

Second, simply choose the way to promote sales or simply follow the trend of the market.

The imitation of sales promotion is not to mention "black land" as a low and medium liquor brand.

After the popularity of "black land" in North China, many brands saw the power of lighters, so there was a time when all the boxes could turn out lighter, and the styles were hard to come out, and the quality problems were also highlighted.

"Black land" can be said to sweep across the North China market.

The best way to promote the use of "black land" is "gratuitous gift", and the gift is lighters.

Consumers at this time look at their own drawer of the total weight of several kilograms of lighters will be such a promotion impulse? So the manufacturers promotional items have changed, the baskets, newspapers, milk...

Simple follow suit and imitation are like this.