IZOD Leads American Style Casual Breeze To China.
In September 2010,
U.S.A
Famous male
Fashion leisure
brand
IZOD (Ai Suode)
Announced in Beijing on November
Stationed in China
Market.
This is a sign that China's fast fashion market is about to rebound again.
Recently, IZOD brand parent company, one of the largest clothing companies in the world, Michael L. Kelly, vice president of PVH group, has come to China and has received an exclusive interview with the media.
It is reported that the main purpose of Michael L. Kelly's visit to China is to prepare for the final preparations for IZOD, another strong brand of the group.
It has been revealed that IZOD will cooperate with China's dis group to set up dis & amp; Saud Garments Co., Ltd., and opened brand stores in Beijing, Shandong and other cities in November, and plans to open about 3000 stores in China in the next 5 years.
As the second largest male fashion casual wear brand in the US, IZOD has more than 10 thousand outlets in the United States with a retail sales of about 900 million dollars.
IZOD advocates the American aristocratic spirit of freedom and romance. It is the best partner for Chinese men's leisure time to create mature and elegant casual wear and high quality life for elite men who love adventure and fashion.
The arrival of IZOD will surely bring a strong American style leisure cyclone to the competitive Chinese clothing market and lead the new trend of Chinese men's wear market.
The IZOD brand was founded in 1937. At the beginning of its establishment, the company mainly made shirts.
A.J.IZOD has been authorized by the royal family to make costumes for Prince Welsh, Duke of Windsor, George VI, and the king of Greece and the king of Iraq. He is known as the king's tailor.
In 1966, the original owner of the IZOD brand, David Crystal, obtained the agency of the LACOSTE (crocodile) brand in North America and the Caribbean region, and the LACOSTE IZOD brand came out.
In 1995, PVH (PHILLIPS-VAN HEUSEN CORPORATION) bought the IZOD brand, so far IZOD has become a successful lifestyle brand, and has become the main brand of the company with Calvin Klein, Tommy Hilfiger, Van, and so on.
In 2010, China's dis group obtained exclusive sales rights of IZOD brand in Greater China, and IZOD brand officially entered China.
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