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"Made In Wenzhou" Innovating Overseas Direct Selling Mode

2010/10/18 10:31:00 43

Overseas Wenshang marketing network construction lets "

made in WENZHOU

"Go direct overseas."

Yesterday, from Italy, the Wenzhou footwear and footwear industry delegation signed 12 cooperation and procurement projects with its local counterparts. This means that our city began to care about Wenzhou in June this year.

Clothing trade

The representative office has gained a lot of results.

With the help of these overseas outlets, the traditional competitive industries of our city will be pformed rapidly in the "going out" step.

The construction of overseas Wenshang marketing outlets launched by our city will give full play to the resource advantages of overseas Chinese with overseas Chinese and the platform of overseas commodity cities, so as to set up regional sales headquarters, franchised stores or trade representative offices, so as to open up a direct channel of trade with the international market for Wen enterprises.

These plans are distributed around the world's warm business outlets, just like an overseas "Wenzhou wharf", so that Wen and yang can take care of overseas orders and high-end business, and expand the strategic layout of Wenzhou's post crisis era.

In June of this year,

Wenzhou

The representative office of clothing trade first chose Italy Marche to set up points. Yesterday, Wenzhou clothing trade representative office in Rome was also officially unveiled.

The shoes and clothing industries in these regions are well known in the world, and have strong complementarity with Wenzhou manufacturing.

Zheng Chenai, President of the city clothing trade association, told reporters that these overseas Wenshang marketing points adopt "overseas delivery and overseas settlement" ways to increase the "Stickiness" of enterprises in the country and absorb more international orders resources.

Ye Duowei, head of the Wenzhou clothing trade representative office in Marche, believes that this marketing innovation mode has benefited Wenzhou enterprises. "Less than four months after the start, it has been absorbed into many local orders in Europe.

We will also actively explore and develop an early model for rapid promotion of this model.

At present, the warm clothing trade marketing points in the United States and Turkey are also being actively prepared. It is expected to open three to five in the near future.

Overseas "Wenzhou wharf" can not only enable Wenzhou enterprises to receive international trend information at any distance, absorb the cutting-edge fashion culture in a timely fashion, and more importantly, it will help to make up the short board of "Wenzhou manufacturing" and lead the way of "Wenzhou creation".

The city garment manufacturers association and the Marche apparel Alliance Association signed a pragmatic move in Italy's clothing brand cooperation and acquisition, introducing excellent designers and high-level fabrics.

The Italy (Rome) Designers Association will also set up a "designer studio" in the future.

The head of the Municipal Bureau of foreign trade and economic cooperation said that the construction of the overseas Wenshang marketing network started by the garment industry has reached the expected results and is expected to bring more Wenzhou industries into play.

At the docking meeting, the "China Shoes Capital" and the "international shoes capital" shook hands closely to build industry self-discipline, information services and international exchange platform. The shoe leather industry association signed an agreement with the Italian side to set up a trade representative office; the industry leader Kangnai, Tamar, AOKANG signed a brand cooperation agreement with local enterprises, AOKANG also signed a cooperation agreement with Wanli wade to set up an international R & D and procurement center.