Ding Shizhong, Technological Innovation, Never Stops.

The past sports competitions are also the competition of sports brand enterprises.

After several years of rapid growth, China's sports apparel industry has entered a new stage of development.

Now it is the period of integration and shuffling of the sports and clothing industry in China.

Anta has established its own development goals, and strive to build the "double first" of sports goods in China, that is, sales first and brand reputation first.

Around this goal, we have persisted in implementing the brand strategy and increased internal management. In the past two years, we have made progress in the institutionalization, systematization and cultural construction of enterprises.

Last year, Anta's sales reached 5 billion 800 million yuan.

To do business, we must have an international view, which includes the internationalization of business management and the internationalization of brands.

To make an international brand, we must have the ability of international competition, including manpower, financial resources and commodity competitiveness.

With the expansion of China's cultural influence, China's independent brand has been recognized by the world more and more.

For enterprises, the key is to enhance their internal capabilities. Only by doing solid things, can brand influence become stronger and stronger.

Ding Shizhong, chairman and CEO of Anta Sports Products Limited's board of directors, said in an interview with reporters.