How To Start A Mid-Range Underwear Store For Novices

　 The investment of underwear shop depends on the location of brand and consumer group. There is little difference in the cost of decoration and rental between different grades of underwear stores.

Brand franchising provides free brand unified storefront design drawings. The main difference is the amount of first purchase. Because most brands do not have the requirement to join the franchise in the franchise stores, but there are provisions for the first purchase amount. When joining, you need to pay 5000 yuan to 10000 yuan margin. Frontline brand The initial purchase amount is usually around 100 thousand yuan, and its purchase price is 2/3 of the retail price of the market. The value of the second-line brand's first purchase is between 15000 yuan and 50000 yuan, and the average delivery price is 4 to 55% off of the retail price.

If you are located in a high-end community, the best line is brand, although the profit margins of the first-line brands are relatively low, but the price of single products is high, and the profit is not low. Small brands have advantages if they are ordinary communities. The price of these brands is almost the same as that of other brands, but the quality is relatively guaranteed, and is also favored by young women.

Profit analysis

For personal entrepreneurship, mid-range underwear shop Investment amount No, it's about 40000 yuan. You can choose a brand with general market reputation but quality guaranteed. If you do not rely on joining, choose your own goods, you can reduce your initial investment according to your economic conditions.

The current profit margin of underwear is around 30%-45%. Although the underwear of high-end brand is high, it often has special counters in shopping malls. If individuals do exclusive stores, they will be passive in competition. In contrast, the investment risk of choosing medium underwear is relatively low, which is more suitable for personal entrepreneurship. After a period of cultivation, the annual profit of a small shop with an area of 40 square meters can be predicted to reach 50000 yuan.

Risk warning: underwear products change rapidly, and a lot of classifications, and not every underwear will be sold well, one careless will cause some backlogs, so businesses should always pay attention to market sales and fashion trends in purchase and inventory.

　　 Management strategy

Under normal circumstances, the location can be chosen in the clothing commercial street, location is not necessarily in the prime location, but it can not be too remote.

Shop attendants must have a wealth of underwear knowledge, can give customers more professional recommendations. This is the biggest difference between operating underwear and other garments. Because of the special characteristics of underwear products, the demand for comfort and material is relatively high, but on the other hand, it is generally bought underwear that can not be tested or replaced, so customers want the operator to provide professional advice. This requires the operator to correctly judge the age and physique of the customer, to grasp the requirements of the customers, and to recommend products from the aspects of the texture and style of the underwear, so as to help the customers choose the appropriate underwear according to their size and age, and give guidance for wearing.

It is a good way to win customers' holiday and offer special discount cards. At the same time, we must clean up the backlog of goods in time, discount promotions or as gifts, so as to reduce the economic losses caused by the backlog of goods.