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Fashion Alliance Between Desigual And Lacroix

2011/1/30 17:12:00 100

Desigua Lacroix Fashion Alliance

Just yesterday, we put forward our dream. The 2011-2012 autumn winter series will have 30 costumes from the famous French dress designer.

This is a small attempt for our product line, and the summer wear products will be promoted and expanded in the summer of 2012.

This will be a fusion and mix up between advanced customization and urban leisure brand Desigual garment products.

Because of their respect for and appreciation of each other in the field of creative design, Desigual and Mr. Lacroix decided to cooperate in the design of some clothing products, which is the first step towards realizing this dream.



"This is a project that integrates our minds, ideas and creativity together.

The first encounter will bring us lots of good inspirations and creative sparks.

Even before we started this project, we were very interested in this idea, "Desigual's design team said.



Mr. Lacroix likes Desigual very much.



Mr. Lacroix and Desigual began to understand each other.

The goal is to inject new flavor into the brand, which includes Lacroix style clothing and Desigual style.

This is an alliance of creativity; cooperation in mind and mind.

But as a form of relationship, we need a start.

And this is the beginning of love at first sight.

At present, Desigual and Mr. Lacroix are in this state.

They know each other, bit by bit, and discover each other's characteristics, then become intimate friends and intimate friends.

This is the reason why the 2011 winter series is only the first inspiration collision in two fields, but there are so many differences in common.

In the 2012 summer series, the love story will continue, and it will become mature and fruiting: more clothes and accessories.

When Mr. Lacroix mentioned Desigual, he said, "when I first saw a girl wearing desigual in Paris, I was amazed. When I looked at her, I could see at once that she was a member of my group.

It was a burst of color and an elegance, cautious and unalterable mix of the sky, colorful coloring, intense and full of vitality, the radiant Mediterranean color and breath spreading to the gloomy magma occupied by zombies and skeletons.



Just a year and a half ago, Christian Lacroix, who faced the financial crisis, held a press conference in Paris.

A Ajman chieftain taunted Lacroix and promised to buy the bad brand, so that Lacroix could design something better than advanced custom clothes, such as palaces and yachts. However, this is always a joke and has not become a reality.

Then Christian Lacroix began the design and management of the leaders' uniform and opera costumes.



Now he is designing a special series for Desigual, a Spanish brand that made enthusiastic consumers just wear underwear to stand at the door of their Soho store just to get the brand's free clothes.

The product line will be named Monseiur Lacroix, because Mr. Lacroix can no longer designate his design works with Christian Lacroix. The first series will be launched in 2011 winter clothing. During this week's fashion week in Barcelona, people announced the news, which will include 30 clothing products.

"This is our initial attempt. The more concentrated series will be launched in the 2012 Summer wear series," wrote Desigual's official blog.



So, dear friends, what should we think of the latest partner of Lacroix?

It's like if Lacroix was Starbucks, and when you walked into the store one day, they were told that they would stop serving coffee drinks with sugar and milk from now on, and only broccoli.

Or half naked, standing in the cold outdoors for hours, waiting for the chance to get a free product?

 

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