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The New Year'S Market Is Preheated And The Clothing Consumption Is Biased.

2011/1/31 9:47:00 119

Market Clothing Consumption

After new year's Day

Shopping Mall

Supermarkets began to play the "Spring Festival card".

"Melting love and warm winter", "Spring Festival preferential activities" and so on.

Promotion

Advertisements appear in front of the public, and the annual goods market is warming up ahead of schedule.

When I visited, I also found that compared with previous years, this year's Spring Festival.

consumption

The citizens have some new consumption directions.


Clothing consumption is biased towards Middle and high grade.


The major clothing stores and wholesale markets seize business opportunities, and offer promotional activities such as rebates and rebates. Among them, clothing discount rates above 1000 yuan are the highest.

Some businesses even offer eighty percent off discount, while the discount from 500 yuan to 1000 yuan price interval is relatively small. For brand exclusive clothing less than 500 yuan, there is basically no more discount.


The author found that compared with previous years, the number of customers of the top grade clothing stores and counters increased significantly, while some low-grade clothing stores were somewhat deserted.

A staff member at a store told the author: "people pay more and more attention to the brand requirements, and the new fashion has been accepted by most people.

Buying new clothes during the new year has always been the main content of the new year's products.

Now, compared with some popular clothing, many people will choose the new style of high-end clothing.


Online shopping is becoming more and more popular.


The upgrading of consumption in real life has also opened up a new position of "virtual economy".

Many post-80s and post-90s young people are becoming more and more interested in online shopping.


Xiao Li, a wage earner, told the author: "my winter clothes this year were bought online.

When it comes to festivals, online promotions are no less than shopping malls, and freight rates are still cheaper than brand stores.

According to the survey conducted by reporters at several shopping websites such as Taobao, the price of medium and low-grade clothing in general online stores is one hundred or two hundred yuan lower than the same goods in the shopping mall, while high-end clothing is much cheaper.

Besides, snack foods such as dry and fresh foods are also available on the Internet.


What is particularly noteworthy is that this year's group buying on the Internet is very eye-catching. 80 percent off or even 90 percent off of these super low discounts are quite common, which makes online shopping become a shopping method pursued by many young people.

Now a lot of group buying nets have also played the signs of the Spring Festival discount, and the temptation to consumers has escalated.

Although online shopping is relatively convenient, there is still a lot of uncertainty about whether it is reliable or not.

Therefore, some people say that it is better to spend more money on online shopping than in online shopping.


Consumer Association reminder


The economy of the new year's goods stimulated the consumption desire of the citizens to a certain extent, but the more the festival atmosphere was, the more prudent the consumers should be.

The staff of the Consumers Association reminded the public that they should be optimistic about the quality of the products while shopping online. In addition, we should give full consideration to the arrival time. Because the quantity of orders increased during the Spring Festival, the delivery speed of the sellers will be affected, and the pportation is also a rush hour. The length of the mail is very uncertain.

In addition, the public should not be induced by many kinds of discounts, lottery and other activities when purchasing the new year's goods. We must recognize the true price of the goods.

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