Shoe Maker's Cowhide International 500 Million Creates Wedding Banquet Plaza

Liu Baoyou from "La New" functional shoes in consumption

Liu Baoyou was supposed to be a civil servant when he studied public administration, but he called himself "I am not fit to be a civil servant, and I want to make money" because I was too poor when I was young, and when I grew up, I decided to do business and make a lot of money.

Stepping into toys, OEM appliances, until now, we have made functional shoes, buy teams, and even home appliances, sports and even wedding banquet hall.

He said that there is no competition in business, but this highlights the importance of homework and competitiveness.

For example, to make functional shoes, he insists on the function oriented, stepping into various styles slowly, and "running high heels" is a product that has recently been hit hard.

More than once, the team suggested "sell boots!" but he looked down at the proposal every year, looking at the horseshoe boots of department stores and roadside shoe stores.

Not to grab the fashion is to be steady and steady.

Liu Baoyou said that in addition to trade, he created the first business for every business.

For example, La New is the cause he helped his friends take over. When he opened the shoe store passages, he opened more than 200 stores in a short time, and saw it everywhere. But later on, he found that the more shops he had, the lower the sales volume of his single store. He decided to accept small stores and switch to big stores. He had over more than 100 stores in over a year, converted to large stores and reduced the number of stores, resulting in a slight decline in revenue, but his profits were better than before.

In this pformation, Liu Baoyou did not deny that "it is worth teaching materials to enterprises". The emphasis is on making changes and not following fashion.

He was questioned about the financial problems when he straighten up the storefront, but he just got it straighten up and soon ran into the 2008 financial tsunami. "If I insisted on opening hundreds of stores, I would have to throw it away!"

Also because the shoes do not catch up with the fashion, La New sold all the stock in the three years after the initial purchase. He said: "if the popular women's shoes are not sold at all, then the stock will crush me.

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Liu Baoyou later broke up for his friends and bought the land of sieh. After observing the market for three years, he decided to open the wedding banquet square.

He took his management team to Europe and the United States to see the operation of restaurants and hotels. He spent more than one hundred million yuan in three years. He paid no attention to it, and spent more than five hundred million yuan on decorating later. He said that many people thought that Xi Hun "rural area", but he wanted to build a high-level wedding banquet hall for everyone to see.