Rochas Designer --Olivier Theyskens

Designer Olivier Theyskens (Olivier Theyskens) was the last closing ceremony of the 86 year old top fashion brand in Paris in 2009 for Rochas.

When all the female models walked into the backstage and the music went out, designer Olivier Theyskens (Olivier Theyskens) went to the front end of T again.

Like the opening ceremony of Rochas, which was first introduced to Paris two years ago, the smile still hung on his face, bowed, thanked, and turned back to the backstage.

However, everyone here knows that Olivier Theyskens (Olivier Theyskens) has a remarkable turn around this time. It represents Paris's top 86 fashion brand with a history of over the past century. It will only exist in the history of Rochas.

The audience stood up and applauded for a long time to show their respect for Olivier Theyskens (Olivier Theyskens) and Rochas (Paris).

In the fashion world, Paris has represented Rochas's subversion, magnificence and its incomparable dignity.

Marcel Rosa, the founder, has a milestone in the history of fashion: he invented the 2/3 length jacket, the first one to sew her skirt on the skirt, thus affecting the trend of the top women's clothing for more than half a century.

In 2003, the US Procter & Gamble group (P&G) bought a poorly run Paris Rochas and invited Olivier Theyskens, a Belgian genius designer, who revived the brand in just two years. Olivier Theyskens.

In recent years, the world's major awards ceremony, Ba Leigh Rosa (Rochas) has become the preferred brand of female stars popular carpet.

It looks as if the situation is bright.

But in July of this year, Olivier Theyskens (Olivier Theyskens) got only one month after the designer of the year award "fashion Oscar" was called, and P&G came to Paris to stop all the fashion businesses in Rosa Rosa (Rochas), attacking its most profitable perfume. (Olivier)

There was a public outcry, and only Olivier Theyskens (Olivier Theyskens) was surprisingly calm.

"Everything is expected," he said. "For the shareholders, how many Hollywood stars wear Rochas is not important. The key is that in reality, not many women are willing to spend money on such an expensive fashion." in Paris,

In Paris's Rochas's "curtain call show", the famous British Fashion Critic Isabella Blow burst into tears.

Before Rochas in Paris, she also witnessed the departure of two high fashion brands Paco (Paco Rabanne) and Emanuel Ungaro (Emanuel Ungaro) this year.

And this year is not a special case. At this time last year, Dior (Dior) reduced the size of its high-end fashion show by half, and invited only 500 guests. The only Christian Lacroix, who only produced high fashion brands, was sold to the Americans by its parent LVMH in summer.

As a matter of fact, as early as 2003, when YSL announced its withdrawal from the stage of the high fashion stage, the global custom tailored fashion became increasingly decadent.

According to the data in 2005, the sales of advanced custom fashions were less than 20 million dollars. Dior (Dior) and Chanel (Chanel) were the only two French fashion brands who were willing to pay for the advanced custom fashion, but the cost of doing so was 4 million ~800 a year.

"I think whether we are willing to face this reality," in the fashion world for a long time, Haute Couture, who has experienced the emergence of the Isabella Couture from the top to the top, is obviously unwilling to accept this situation. When interviewed by reporters, she choked almost dizzy. "This utilitarian society is killing beauty. So many feathers, embroidery, lace, and the pursuit of beauty by women in Paris are all now destroyed.

Today is not only a masterpiece of Rochas in Paris, but also a masterpiece of high fashion. "