Menswear Brand JOSEPH&Nbsp; ABBOUD Landing In Beijing Lotte Yintai

Lotte Yintai department store is located in Wangfujing street, one of the most fashionable commercial streets in Beijing. With the opening of the new store, Joseph Abboud has officially joined the ranks of the global fashion giants, such as Dior, Louis Vuitton, Gucci, Cartier.

Joseph Abboud, as a fashionable and rich men's clothing brand, embraces the reinterpretation of the male image in today's world. From the original suit and sportswear brand development, the company has successfully evolved into today's composite brand, the product range includes accessories, bags, shoes, glasses, and all kinds of household products.

Produced by the most exquisite workmanship in the United States, and the selection of the most sophisticated fabrics, Joseph Abboud tailoring is a set of innovative design, body fit, unique style in one of the models, perfectly suited to modern men's dressing needs in various occasions. Under the leadership of the newly appointed creative director, Bernardo Rojo, Joseph Abboud, with the designer's eye on the artistic masculine beauty, has been built into the basic elements of its design, and has been further strengthened by the details of its revealing trend.

"In order to make this historic brand become modern fashion, we have added fresh and concise elements to it, and through the impact of new elements and new features, the brand's original connotation has been enriched," Rojo said. {page_break}

The men who love Joseph Abboud must be a global citizen and adventures traveller. They have strict requirements for quality, and pursue the enjoyment of changeable, stylish and practical convenience. The goods sold by the concept store of Lotte Yintai will reflect a keen sense of global vision, and there is also the unique American impression and European style of this brand.

Joseph Abboud 2011 spring / summer series shows its meticulous blend of tailoring clothing and fashionable sportswear, which is concentrated on the pursuit of simplicity and elegance. The appearance of clothing has realized the application of new technologies, such as washing and dyeing fabrics, unique core spun yarn, printed fabrics, high performance materials, etc. Slim pants, scattered jackets and jackets make up a modern fashion figure. It is made of lightweight fabrics and reveals natural relaxation, which coincides with the refreshing smell of this season.

Rojo will continue to play a leading role in the new direction of Joseph Abboud in the 2011 autumn series. This season's costumes emphasize the meticulous combination of various contradictory elements, such as complexity and simplicity, business and leisure, rigidity and flexibility, preparedness and enterprising. The goal of making every season's costumes is to preserve the value of products forever.

The sales network of Joseph Abboud brand products is located in the advanced department stores and exclusive stores in the United States and fifty-five other countries and regions around the world. In March 2010, Joseph Abboud's first Beijing store landed in the four seasons mall. According to the plan, there will be another three to five stores opened in Beijing in 2011 as part of the pledge to fulfill the international expansion of Joseph Abboud - growth in emerging markets such as China.

Joseph Abboud is delighted to celebrate the successful opening of its Lotte intime store and looks forward to further facilitating the purchase of its historically luxurious luxury products by customers in Beijing.