Huayi Brothers Throw 60 Million Dollars To Play International Cards.

The famous director Feng Xiaogang once referred to Huayi Brothers (300027).

Huayi Brothers announced yesterday (May 19th) that it would increase its subsidiary Huayi international capital by no more than 60 million US dollars for its cooperation with Hollywood film companies in the production of English films.

March into Hollywood and European market

The announcement shows that Huayi Brothers intends to increase investment to Huayi international, a wholly owned subsidiary, by no more than 60 million dollars, with funds coming from the company's own funds or over raised funds.

In accordance with the principle of prudence and prudence, Huayi international plans to use the above investment amount within 3 years. It is used in cooperation with Hollywood film companies to produce English films, invest in the establishment of joint ventures, cooperate with European and Asian Film Companies in filming and copyright cooperation, expand the scale of the film, television content and artist brokers in the Chinese language area, invest in related industries such as film production, distribution, screening, new media and other related enterprises, and invest in business related to the main business of the company.

Huayi Brothers explained that the investment is conducive to gradually cultivating overseas advantages through wholly owned subsidiaries, fully developing overseas subsidiaries, expanding international and domestic markets, and increasing company revenues. This will enable the company to make full use of film brands and competitive advantages to enter the international media entertainment field, and strengthen cooperation with internationally renowned film and television enterprises, thereby further enhancing the influence of the company both at home and abroad.

Statistics show that Huayi international was founded in April 18, 2008 and registered in Hongkong, China. Its registered capital is HK $10 thousand.

As of March 31st this year, the total assets of the company amounted to 31 million 211 thousand and 300 yuan, with net assets of 27 million 463 thousand and 300 yuan, and 1~3 yuan's revenue of 2 million 104 thousand and 700 yuan this year, with a net profit of 1 million 335 thousand and 700 yuan.

Overseas revenue growth for two consecutive years

In fact, Huayi Brothers entered the international market not in a rush. Before the listing, the company continued to emphasize the future expansion of the international market in the prospectus.

In the 2009 annual report, they once again indicated that they would actively implement the strategy of "going out" made by the CPC Central Committee and the State Council, and further expand the channels and resources of overseas distribution channels through long-term good cooperation with overseas film companies, gradually establish their brand and reputation in the international market, and actively promote the development of domestic films to the world.

Not only that, Huayi Brothers are also doing, but the company's overseas income in 2009 was 9 million 832 thousand and 600 yuan, an increase of more than 100% over the same period last year, and increased to 16 million 383 thousand and 600 yuan by 2010, an increase of 66.63% over the same period last year.

In addition to increasing capital to subsidiaries, Huayi Brothers announced today that it intends to apply for a short-term financing certificate of not more than 600 million yuan, which is mainly used for the production, distribution and derivative business of films, the production, distribution and derivative business of television dramas, repayment of bank loans and other purposes.

In fact, the company is not short of money. At present, the funds raised and the funds raised are not exhausted. The issuance of short-term financing coupons is aimed at widening the financing channels, optimizing the financing structure, reducing financing risks and financing costs.