David Jones

David Jones (David Jones) is the oldest department store in Australia. It is an Australian fashion brand with a history of more than 170 years. David Jones (David Jones) was founded in 1838. Today, David Jones (David Jones) asks the famous Australian sexy supermodel Miranda Kerr (Miranda Kerr) to endorse, making this old brand new vitality. David Jones (David Jones) brand story: David Jones (David Jones) founder Jones Jones (David Jones) was born by Welsh. In May 24, 1838, he opened large and commodious premises shop in the corner of George and barracks, and began selling the best and most unique products.

Because the location of the store is good, the economic benefit is very good. David Jones (David Jones) also has customers from Sydney, who gather in shops to buy silk, cotton and other fabrics. David Jones (David Jones) finally retired, leaving the store and his business partners. He retired and retired with the help of new partners and his son Edward Lloyd to try to make the store a success again. Edward Jones has often travelled overseas and brought back new ideas in Sydney's retail industry, including the European concept store. In 1887, in the reconstructed George Street store, business has been expanded to include furniture and furnishings. The store attracted the "most prominent citizens" of the colony, and obtained a lot of visits and orders from the royal family. In 1920, David Jones announced plans to set up another city store in the market street between Elizabeth and Castlereagh. Jones, The move was considered too crazy at that time because many people thought the area was too far away from the city.

Charles Lloyd Jones was quite successful in his brother Edward chairman, David Jones (David Jones) Limited, who was proved to be a visionary like his grandfather and established a new Elizabeth Street store in 1927. In 1983, another store opened at market street to mark 100th anniversary of the store. But the Second World War broke out and new stores were occupied. During the Second World War, David Jones (David Jones) continued to trade, but a large section of George Street store was transformed into a club serving in the army. In 1899, David Jones (David Jones) opened a factory in Marlborough street and became Australia's largest and most comprehensive manufacturer. This greatly reduced the problem of David Jones's storage dependence on imports. In 1947, David Jones experienced the post-war downturn and brought the Paris style fashion parade.

In 1954, Queen Elizabeth II became the first British monarch to set foot on Australian territory. The big restaurant on the seven floor of Elizabeth Jones (David Jones) store on the street of the queen was selected as the state banquet site of Queen Elizabeth II of England. In 1959, the next few years marked the expansion of David Jones. In that year, the company grew 8 stores and expanded to Queensland in the next 20 years. France, Vitoria and Nan'ao established a huge national retail chain store. Renovated at the top of Elizabeth Street store in 80s, you can find the best fashion brands and designer boutique in the world. Besides, there are plenty of fresh delicacies on the market street. In 1990, though many changes in retail business have taken place in many ways, David Jones still maintained its commitment to "instant rewards" with world-class services, including the loyalty program introduced by Jones. In 2000, Jones David (Jones) returned to the Western Australia market, introducing the shareholder Award Scheme of David Jones (David Jones) and establishing the website of David Jones (David Jones).