Jordan Footwear Industry Is A "Slogan For Chinese Consumers".

Recently,

It is understood that Ms. Liu's 17 year old son has developed too much, and her small feet are hypertrophy. It has been very difficult to buy shoes that are comfortable and fit, and her son is very fond of the Jordan brand. So when she saw Jordan's slogan "specially tailored for Chinese consumers" on the shoebox, she played the company's service hotline for help.

According to the introduction, Ms. Liu's son is wearing 43 shoes code, and the front palm circumference has reached 52 yards, which is relatively rare. So when making shoes, it is necessary to design the shoe last according to the shape of his feet. This takes two days to complete. And the fat feet of Liu's son are difficult to find suitable substitutes. Therefore, it is time-consuming to look for the soles with wider forefeet and make the bottom.

It is understood that Li Deping, director of the shoe industry technology center, said: "although tailor-made is a more complex work, and the cost of production is relatively high, but in line with Jordan's corporate mission -" committed to tailoring for Chinese consumers, creating a healthier and better way of life ", this is imperative.

In the end, Jordan successfully made special shoes for her son.