American Clothing Department Stores Have High Hopes For Chinese Consumers.

　　 New York The city is considered to be one of the central cities in the world, and is a sacred place of consumption. Steve Sadov, chief executive of Saks Sax, wants the US government to relax restrictions on overseas tourists to boost their consumption in the US.

Steve Sadov said that compared with European competitors, the Sax department store chain was at a disadvantage because the stringent tourist visa regulations of the United States allowed many tourists interested in designer clothing, $8000 handbags and Armani suits to not enter the shops.

international Tourism Driven consumption accounts for only 5% to 10% of Sax's total sales, but this is quite important for its flagship store in Fifth Avenue, Manhattan, accounting for 1/5 of its sales.

Steve Sadov said: "if you go to Paris, France, you will go to GaleriesLafayette and Paris spring store (Printemps). If you go to London, you will go to Harrod" s ". Asian tourists, Brazil tourists and Russian tourists have brand awareness and are very fond of luxury goods.

Tourists from Western Europe and Canada can get visa free, but citizens in many countries have to visas to enter the United States. The cost of visas is relatively high, and they take several weeks to process.

Sax stores operates 46 full-service stores and 57 factory discount stores. It announced that in the first quarter of 2011, store sales for at least one year increased by 10.2%.

Steve Sadov said that if the restrictions on tourists from China, Russia and Brazil were relaxed, its sales would increase even more. Obviously, these consumers will like sightseeing. Europe Like cities, they like to visit American cities.

Chinese consumers are expected to promote global luxury consumption. In the next 10 to 15 years, the consumption of these people is estimated to account for about 25% of global sales, and most of them are consumed abroad.

According to the US Congress, last year, Chinese consumers spent $3 billion 800 million in the United States, an increase of 38% over the previous year.

Steve Sadov said New York mayor Michael Penbo agreed with the proposal. Sax and other retailers lobbied the White House and the US Congress through the US Retail Federation.

Steve Sado continued: "tourism is not a decisive factor in the success of our business, but a loose visa system can boost sales growth."