Dangdang Li Guoqing: Electronic Commerce Focuses On Improving The Quality Of "Legs"

"On-the-spot trial" this new online shopping policy is undoubtedly another blockbuster launched by Dangdang in the middle of May when it launched the "refund 0 waiting" service.

Recently, many netizens are on Dangdang.

"Only try to rest assured that the rest assured that we can buy the rest assured.

Dangdang launched on-site trial service, is to break this bottleneck of integrity, and further reduce the distance between online shopping and physical store shopping, and truly realize the intimate 360 degree VIP experience.

"Dangdang clothing department responsible person.

"Dangdang's active follow-up to such services can further promote the competition of e-commerce enterprises, and also give a big test to the quality of products and the level of logistics and distribution of e-commerce enterprises.

Other e-commerce sites are not widely emulated, mainly due to logistics constraints, and self built logistics system will be more conducive to promoting trial wear.

"Mo Daiqing analyzed.

In fact, Dangdang was not the first to eat crab, as early as 2009.

And this Dangdang can be bold to play the "try on" brand, largely depends on Dangdang CEO Li Guoqing in early April this year, put forward the "stop Baidu search advertising, saving money into the delivery speed increase, door-to-door replacement speed and improve the packaging of goods," this major strategic change.

Li Guoqing has said that since last year, Dangdang has launched a "big business strategy", that is, improving logistics.