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Good Lok To Respond To Baidu'S Hand In BELLE: CO Lead E-Commerce

2011/6/16 14:17:00 83

According to June 14th, following Baidu investment line BELLE, Baidu and BELLE will officially join in the establishment of the B2C platform, which will directly enter the B2C vertical field of footwear.

It is reported that this is Baidu after the cooperation with Le Tao, once again joined the third party to enter the vertical field of footwear, for Baidu in the footwear vertical B2C market layout double insurance.

Welcome to the giant invasion.

According to industry analysis, with the gradual warming of the footwear B2C market, the main factor that restricts the development of footwear B2C is brand expansion and logistics distribution.

And BELLE itself is an independent brand, at the same time is ADI,

Nike

Agents such as brands.

If the branding of the third party B2C platform is strangled on the supply side, the consequences are unthinkable.

For Baidu joint BELLE launched a strong B2C platform, good Le CEO CEO responded that "the footwear B2C market is not yet fully open, e-commerce accounts for a very small share of the overall footwear market, so BELLE self built B2C platform this behavior is welcome."

Here, good Lok also hopes that more companies will enter the footwear market and jointly cultivate users' habits of online shopping, and guide and standardize the e-commerce market.

Well, don't worry about the status of the market leader.

In the field of footwear vertical B2C, good Le has always been a dominant player.

And with Baidu and

BELLE

The cooperation with Tencent has been attracting the attention of Internet Co since its investment in B2C.

Baidu had previously had similar cooperation with similar B2C enterprises, and this time it turned to invest in BELLE, perhaps because Baidu thought that a single investment was not enough to fight against the status of a good buy market leader. Baidu joined hands with BELLE to create a "double insurance" for Baidu in the layout of vertical footwear B2C.

Li Shubin, the online shoe city of CEO, said, "footwear B2C has more than 400 billion market share.

Online shopping market

It accounts for only 2% to 3% of that. Good luck expects to reach 1 billion this year, and the share of the footwear market is only a small part.

Moreover, BELLE has already laid out e-commerce for a long time ago, so the main reason is that it is mainly focused on self development and improvement, and there is no direct competition with peers.

Pragmatic development of the electricity supplier companies become investors favorite

At the end of May this year, Holle bought a press conference to formally announce the details of the C round of financing. Only Tencent invested $50 million.

In the past, Jingdong, fan and a number of e-commerce have gained a huge amount of financing.

Looking at the e-commerce companies that have already obtained huge financing, without exception, they all attach importance to the infrastructure construction of electric business, attach importance to category expansion, user experience and warehousing and logistics, and are the leading enterprises in their industry.

As we all know, the core of the development of the electricity supplier lies in the front view of goods, and the rear end looks at the distribution.

The expansion of goods category, the guarantee of supply system and the late distribution service are all important factors that restrict the development of e-commerce companies.

The industry believes that, along with the end of the crazy business cycle of e-commerce companies and the plaguing of the "bubble" in the external Internet market, investors have gradually returned to reason. Relying on promotion and data hype to attract customers, the mode of e-business operation has no longer been favored by investors. Pragmatic and sound development and good operation mode become the key for investors to choose investment enterprises.