Wenzhou Shoe Enterprises Have Accelerated The Pace Of Pformation In The Crisis.

In June 17th, in the past two years, sensitive words such as financial crisis, shortage of labor and rising raw materials have shrouded in labor intensive enterprises like cloud clouds, and the footwear industry in Wenling has also been greatly affected.

Experts once said that they are worried about the production base of shoes, which are mainly made of low and medium grade shoes.

Faced with difficulties, how to do well in the pformation and upgrading of this article is a difficult problem facing many shoe companies in Wenling.

Recently, reporters walked into the streets of Chengbei street, the birthplace of Wenling footwear industry, and found that shoe enterprises accelerated the pace of pformation and upgrading in the "crisis", and have formed a pattern of leading enterprises to promote the common development of small businesses.

Since March of this year, Cai Jianhua, chairman of Taizhou Bo Yang Shoes Co., Ltd. has been busy.

On the blackboard of his office, the schedule of the recent reception was recorded densely.

The guests who are visiting or coming to visit are mostly from Europe and the United States. They are here to discuss the cooperation in the coming year.

The phenomenon of this gathering of businessmen, if two years ago, Cai Jianhua did not dare to think.

Now things are changing.

When negotiating at home, Cai Jianhua and his team can quickly find the right materials from the surrounding suppliers, and develop new samples through their own design center at the first time.

Now, this kind of production mode based on independent research and development and customer demand oriented is a powerful magic weapon for Bo Yang shoe industry to face crisis pformation and upgrading.

Bo Yang shoe industry is only one example of many practitioners in the pformation and upgrading strategy of shoe industry in Wenling North Street.

As early as more than a year ago, Chengbei Street put forward the trend of promoting the traditional footwear industry to scale, branding and refinement.

In May last year, the street selected 102 private enterprises from the district enterprises as a pilot project to speed up the pace of industrial pformation and upgrading.

In the face of traditional industries, who will take the initiative in early pformation will take the initiative.

Internal and external strength

In October 2008, it was the 15th anniversary celebration of Taizhou flying eagle Footwear Co., Ltd.

Because of the financial crisis, the factory celebration became a mobilization meeting to inspire morale and unite people's hearts.

Soon, with the deepening of the crisis, no order of the eagle shoe industry had to switch to the "hibernation" period of stoppage and shutdown. Workers also took more than 20 days long vacation to return home for the new year.

What should we do?

The management of the eagle footwear industry has quickly formed a consensus: to increase investment in equipment and technology upgrading, process pformation and inventory reduction, and enhance the capacity and efficiency of the enterprise itself; and to make use of independent R & D and application, go out to the market with brands and suppliers.

Soon, the production line of the eagle hawk shoe industry was updated automatically, and the computer sewing machine in the workshop replaced the direct labor force.

A computerized sewing machine can save 12 people, and the working hours will be reduced from 30 seconds to 3 to 5 seconds.

Over the next two years, the eagle shoe industry has invested more than ten million yuan in the production line automation update.

In the same time, the local management departments continue to give guidance and boost to enterprises' active pformation and upgrading.

In April 13th this year, the City North Street issued some policy opinions on promoting the development of industrial economy, which will make great contributions to enterprises in making greater efforts, promoting scientific and technological innovation, adjusting industrial structure, speeding up brand building, strengthening enterprise management, and accelerating the development of open economy.

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Under the background of labor-intensive, labor pains that are mainly OEM production have been amplified.

However, Chengbei Street continues to push forward the pformation and upgrading of footwear industry, making more and more enterprises realize a new turn, and the shoe industry has entered the expressway.

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Data show that: last year, the total output value of the industrial enterprises in the street was 5 billion 100 million yuan, of which the output value of footwear industry was nearly 4 billion yuan, an increase of 19% over the same period last year, and the total export volume increased from 60% to 75%.

In the past two years, there are 1021 shoe making enterprises in Chengbei street, of which 690 are sports shoes manufacturers, 102 are above scale enterprises, with annual sales volume of 3 billion 300 million yuan and 32% of the market share.

The number of famous brand names in shoe making enterprises ranks first in the city for 3 consecutive years, and the famous brand names are already full of stars.

With the constant refreshing of data, the shoe industry agglomeration effect of the street is more obvious, the footwear industry structure is more optimized, and the shoe industry characteristics are more distinct.

The construction of platform such as headquarters base and R & D organization is to make the shoe industry cluster upgrade and show vitality.

Li Chenyao, deputy director of Wenling North Street office, has shown great determination and confidence in promoting the pformation and upgrading of the footwear industry.

He said: "our pformation and upgrading work has made a good start and has taken a good step, but this is a long process.

We must not hesitate to hold on to Castle Peak.