Chaoshan Boosted Han Style Clothing "Metabolism" Accelerated

Women's wear

Once every two weeks, the new speed of men's clothing is shortened to 1 months, and swimsuit costs two new seasons in a year.

Nowadays, the customer's personality needs boost the business to update quickly, and all kinds of clothing step into "

Semir

GXG, the three largest brand of clothing in Hubei, is the deputy director of the company, Gao Jun, deputy director of the company. Now, the "fast imitation" fashion represented by ZARA and H&M is one of the mainstream trends in the clothing industry. In the past, men's clothing styles changed little, basically a series was launched every 3 months. Since last year, the agent style of men's clothing brand has been significantly quickening. Basically, every month a batch of new styles will be launched. The production cycle of garment manufacturers will also be shortened from 45 days to more than 20 days, to a certain extent, to meet the needs of the tide men.

Conventional commodities

The styles are also more diversified. Some swimsuit businesses launch at least 2 new seasons in one year, with up to 800 styles.

Zhang Dingxiong, director of operations of HOSA brand division, said swimsuits were no longer a commodity for sale in the summer. Since last year, the swimwear has launched spring and summer season and autumn and winter seasons. "Now many people will choose to travel to seaside cities in winter, and the quality requirements of swimsuits are higher, and the more expensive swimsuits are, the better they will sell."