Zhejiang Xu Village Textile Rises Vigorously Against "Cloning"

Recently, it is located in Xu village, Xu Lane.

After experiencing severe challenges such as the financial crisis baptism and the rising cost of raw materials, labor and exchange rates, Xu Village textile enterprises are planning to make changes.

Last year, Xu Village received 280 patents for home textile design and 100 copyright registration.

Behind this figure, we can see that Xu village's home textile enterprises are paying more and more attention.

New products are counterfeited on the right path.

Zhejiang Shengli Textile Co., Ltd., located in Xu Village Industrial Zone, Xu village, is a home textile enterprise featuring new products. The company spends 2 million yuan on the development of new products every year, and carries out copyright registration for all newly developed patterns.

In May last year, a number of jacquard curtains and window gauze floral products were imitated by 3 home textile enterprises. The imitation products, whether color, flower type, or Chengdu, resulted in a discounted sale of the company's newly listed products, lower prices than genuine products, 10 yuan ~30 yuan per meter market, and less density of the counterfeit weft, which seriously damaged the reputation of Shengli company.

Yao Yunsong, the general manager of the company, commissioned the Zhejiang Copyright Bureau to appeal to the Municipal People's court. However, it was still obstructed by the low-key treatment of the emotional choice, and the final case was withdrawn and settled by multi party mediation and consultation.

But some home textile entrepreneurs, when confronted with the same problems, resolutely take up legal weapons to protect themselves, so as to establish the confidence of enterprises in developing new products.

Katie, general manager of Zhejiang Ya cloth industry Co., Ltd., Chen Huaceng, received a complaint from customers, which showed that 4 curtain fabrics of the company were sold by an operator in a nearby market.

After being counterfeited, Katie nylon produced 30D nylon yarn.

Starting imitation

Looking back at the 20 years of the development of the home textile industry of Xu Cun, imitation has been accompanied by the development of the industry.

Xu Cun's home textile enterprises start their business in sand distribution and curtain cloth trade. Their development mode has always been to understand the new product information by participating in the exhibition, and to observe the sales situation through the market.

Over time, the situation can be processed or customized as long as customers bring in new patterns that are not yet available in the market.

At that time, this processing based product operation, in just a few years, has cultivated Xu Cun home textiles large and small private owners, and made Xu Village home textile industry.

As a result, many enterprises have no intention to take into account product development and design.

Although the occurrence of counterfeit phenomenon of home textile products has its historical background, it is not a reasonable reason for existence.

Zhou Farong, chairman of Zhejiang Qin Rong cloth art Co., Ltd., introduces the development and design of a new pattern, which requires less than a few thousand yuan and costs more than 10000 yuan.

Sheng Li company Yao Yunsong said: "the company has 8 design personnel, 3 people do original patterns, 2 people paint flowers, 3 people do organizational structure, and then on the plane, so a strict flower design department structure, the use of high-grade raw materials, weaving equipment must be imported machines, so supporting production, to develop high-grade curtain cloth, window screening, generally the price of 50 yuan ~150 yuan per meter, the cost of research and development is quite high."

Product development can enhance the added value of products and open the sales market. Why not?

Why do some enterprises still do not establish R & D teams? There is a deep reason for this. One is that few owners are unwilling to cultivate fancy design talents and are unwilling to invest in product research and development. Besides, there are still some risks in development.

This leads to more and more homogeneous products in the market, and the disputes of home textile copyright infringement in Xu village and surrounding areas are rising.

Market boycott government protection

The frequent counterfeiting cases of home textile copyright infringement seriously affect the independent innovation vitality of the Xu Village textile industry.

How to make Haining's home textile bloom more colorful and fragrant, so that it can shine the unique charm of Chao Xiang, and it will not stop because of thorns on the road of development?

Sheng Li company Yao Yunsong suggested that the government should increase publicity on patent copyright protection, industry should be bigger and stronger, and a few enterprises rely on imitation to survive, which is not conducive to the long-term development of industry.

It not only harms the interests of innovators, but also hinders the ability of regional innovation. In the long run, there will be disorderly competition in the industry.

Katie, Chen Hua, said: "through this safeguard, we find that the company has been short of counterfeit products recently, and the market operators have a stronger sense of copyright, and the business environment is much better than before."

In view of copyright protection, Haining City

Home textiles is a fashion industry, and the product cycle is short. It can be said that the protection of copyright is the lifeblood to protect market development.

In a short period of time, how to protect the new products developed by enterprises has become the common concern and response of the three governments, enterprises and the market.