"Past Purchase Success" Is The Primary Criterion For Brand Selection.

Sex and women are evaluating clothing.

The NPD group's survey of more than 70 thousand people in 2011 showed that the first criteria for choosing clothing brands for both men and women were "my past purchase of this brand was successful."

The second reason for women is that "the characteristics and advantages of this brand just happen to be what I need", and the third reason is "providing personal unique style".

These two standards are exactly the same among men.

Women put the "real value" as the fourth reason, while in men, the reason is fifth, and the sixth criteria are "comfort".

In the survey, women were more concerned about the suitability of clothing, while men preferred the value.

"Fitness" ranked fifth in women's rankings, but only tenth in men's standards, while men rated "value" as fourth.

The list of women on the list was "offering various benefits", and men ranked this as eighth. Seventh

The ninth woman list is "the brand that friends will wear," which is not ranked the top ten on the male list.

The ninth male list is "your trusted brand", which is not on the list of women.

Marshal Cohen, chief analyst at NPD, points out that consumers do not value brands.

The survey also shows that consumers are beginning to choose products more and more rationally. Many people will find cheaper products on the website.