Why Is There No Passenger Sales?

The passenger flow is acceptable, but Sale It's not ideal. How?

Many people will be "three axes": adjust the display, to guide the purchase meeting, increase the intensity of the Commission. But these tricks are not working properly because we don't know where the reason for the bad sales is.

Here we are clothing Shop as an example to see how to judge the problem through customer behavior.

There are probably 5 ways that customers can walk through a certain store or shop.

Performance 1: from distant to near, never seen this brand counter.

Performance 2: in the distance about 5~10 meters, looked at the clothes on the models; but within 5 meters, they moved away.

Performance 3: in the distance, we could see it in the near distance, and finally touched it and walked away.

Performance 4: after the customer touches, turn around. Tag Or if the guide inquired the price and knew the price, he left.

Performance 5: after knowing the price, the customer did not leave, and finally tried to try it on, but after trying it on, he left.

Why didn't you see it at all?

Generally speaking, the whole cabinet has problems, and there is no visual focus. The professional saying is that the VP (demonstration space) is not enough; the simple explanation is that the clothes on the models are not enough to catch the eyes, generally because of the color problem, because from a distance, the main thing that can jump into the eye is color.

For example, the main color of men's clothing is black and gray, so in men's clothing area, it is generally dull and lifeless, and few things can be eyed. But, if you order a suit of white or other bright colors when you order, will it help you jump into the eyes of customers?

Why do we not look at it in the distance?

The color attracted the eyes from the distance, but it felt unsuitable to the nearest place. The only explanation was that the style did not meet the psychological expectations of the customers.

Another situation is that the clothes on the models do not match the seasons. They are too early to go public or are in recession.

Why did you give up when you touched it?

The material is mainly fabric, some fabrics feel bad near skin, too thick, too thin or hands tied, so they are abandoned.

Why do we take the eye tag?

Generally speaking, it is a price problem, but there are several situations that require specific situations.

One is that after the customer sees the price of the tag, his hand is always the same as the electric shock, and the price tag slips. It can be judged that price exceeds his affordability.

If the price is clear, but it is still gone, it may be that he does not think this dress is worth the price. We need to make an article on the effect of display, and think about how to express its sense of value through various kinds of foil.

Why did I leave after trying?

It is most likely that it is a version problem, that is, this type of version does not match his physique, and can not embody his merits and cover up his shortcomings.

It is especially easy for middle-aged people to buy clothes. The girlhood is a typical dress rack. It is beautiful to wear. It doesn't feel obvious in the details of the edition. Once in age, both men and women, the body will have a certain degree of deformation, and even gradually have the charm of the Russian mother, but also to the version of the extreme concern.