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India Garment Brand Terrain Aims To Purchase From The US

2011/9/5 9:28:00 98

India

Garment brand

The retailer Indian Terrain Fashions plans to create a "MadeinAmerica" jeans brand, made of denim made in the United States and made in Guatemala.

cowboy

Trousers, this mode of operation is quite different from the trend of India's domestic market buyers in India.

The Indian Terrain Fashions department was located in the last year.

India Chennai

The garment manufacturer CelebrityFashions is an independent subsidiary.

CelebrityFashions is a 10 year old manufacturer whose main market is the United States, which expanded its capacity five years ago to acquire other exporters' manufacturing facilities. Its main buyers include Gap, Nautica, Armani Jeans, Timberland, Dockers and Ann Taylor.

Over the past 3 years, due to the main market downturn of the company, Celebrity Fashions's manufacturing and export business is under great pressure. Therefore, the establishment of Indian Terrain is a major turning point for the development history of Celebrity Fashions.

Indian Terrain Fashions manager Venkatesh Rajgopal said that the company intends to buy Denim from the United States and made jeans from Guatemala's Denimatrix, and Denimatrix also made jeans for American brand Abercrombie&Fitch.

The materials used by the company will be the same as those used by Abercrombie & Fitch, and each pair of jeans will be traced back to its cotton fields in Dezhou, USA, while the competitors of Indian Terrain Fashions will be either India native or

international brand

They mainly buy denim products in India.

Jeans are part of the Indian Terrain Fashions casual wear series. Other casual wear is mainly purchased from its parent company Celebrity Fashions. The company intends to list a high priced brand in September, not only for quality but also for life.

Venkatesh Rajgopal predicts that the performance of jeans will grow to 30% to 35% over the next 3 years.

Indian Terrain Fashions was established from its parent company branch to enhance the value of its brand business and expand it.

Sales volume

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The company now sells its products through 80 stores and 400 multi brand retail outlets in eight cities, as well as MustafaMall in Singapore.

In the last fiscal year ended in March 31st this year, the company's sales volume was 1 billion 210 million yuan (US $27 million) in India, which is expected to grow by 25% this year.

The way the company purchases from the United States, whether it can effectively integrate jeans into its core brand, expand its product range, and whether its brand business can maintain its current gross margin level from 40% to 45% will be a matter of concern to its retailers customers and investors, and it will take time to prove it.